Financial reporting plays a central role in shareholder communication, but it cannot present a complete picture of business performance and prospects on its own. Addressing this will require something greater than merely tweaking financial reporting standards. Instead, the answer lies in the presentation of a broader range of business-focused information that addresses the operational performance of the company, allowing investors to form their own assessments of business prospects. 

In the second edition of the Survey, 'Room for Improvement', we look at the six must dos for communicating business strategy and performance in companies' annual reports.