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      The Polish economy has grown quickly and steadily over the last few years. The country offers the largest internal market of all EU member states in the CEE region. Geographically, it stretches from the southern mountains, through coal-producing regions and rich central farmlands, to several of the busiest ports on the Baltic Sea coast. Poland’s location at the heart of the continent and at the EU’s border at the same time, means that major trade routes between Europe and Asia intersect within its territory.

      Today Poland has one of the lowest unemployment rates in the EU. According to Eurostat data, in 2022 unemployment fell by 0.5% pp and reached 2.9% in comparison with 3.4% in 2021. It is much less than 6.8% in the Eurozone. The country is also recognised for its highly skilled and well-educated workforce.

      In 2022, Poland exported goods worth EUR 343.8 billion. The value of imported goods was EUR 363.7 billion, giving a negative balance of EUR 19.9 billion. Compared to the previous year, the value of exported goods increased by 19.3% and imported goods by 25.6%. Most of the trade is carried out between Poland and other EU countries: 75.6% of exports and 51.3% of imports in value terms. The goods that accounted for the largest share of both exports and imports were machinery, equipment, and means of transport.

      The report contains key information relevant to potential foreign investors. Individual sections describe the current economic and demographic situation, legal and tax issues, the M&A market and different geographical regions of Poland.



      Key Figures from the Report

      • In 2024, the total value of the luxury goods market in Poland reached PLN 55.6 billion – a 24.6% increase y/y.

           

      • The number of individuals with annual income of PLN 120,000 or more rose by 34% y/y in 2023.

            

      • The Polish art market was valued at PLN 567.7 million in 2023, of which PLN 350.6 million came from auction sales.

             

      • Premium and luxury cars remain the largest market segment, accounting for 64.8% of total value (PLN 36 billion), with a 34.8% y/y growth.

            

      • The number of high-net-worth individuals (HNWI) is approaching 90,000, with women making up 35% of this group.

            

      • The luxury market in Poland is expected to exceed PLN 62 billion by 2028.

            



      Emerging Trends in the Luxury Market

      The luxury goods market in Poland is being reshaped by five powerful trends that reflect broader shifts in consumer behaviour and expectations. Digitalisation is accelerating as brands respond to the growing influence of Gen Z, who are projected to make up 30% of luxury consumers by 2030; technology now plays a central role at every stage of the product lifecycle, from design to post-sale engagement. Sustainability is also transforming the market, with environmentally conscious buyers increasingly favouring second-hand luxury and expecting brands to demonstrate responsible practices. At the same time, discretion is becoming a defining value – particularly in the high-end real estate segment, where off-market transactions are gaining popularity among clients who prioritise privacy and exclusivity. Modern luxury is also evolving beyond ownership: emotional engagement and immersive brand experiences are now as important as the products themselves. Finally, personalisation is key, as consumers seek unique, customised offerings – driving the expansion of mono-brand stores and the broader premiumisation trend.



      • Market overview
        • Get a full picture of how the luxury goods market in Poland is evolving – from fashion and automotive to real estate and art.
        • Understand the impact of inflation, interest rates, and global instability on premium brand performance and consumer behaviour.
        • See where future growth lies, and how key categories are expanding in value and sophistication.
      • The Luxury Consumer
        • Explore the mindset of affluent Polish consumers and how their preferences are changing. Learn how digital habits, generational shifts, and social expectations are influencing what luxury means today.
        • Discover new consumer profiles, based on motivations, values, and attitudes toward sustainability, status, and innovation.

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      Our experts

      Andrzej Marczak

      Partner, Head of Tax in CEE, Head of Personal Income Tax Services in Poland

      KPMG in Poland

      Tomasz Wiśniewski

      Partner, Deal Advisory, Head of Valuations Team in Poland & CEE

      KPMG in Poland