The 15th edition of KPMG’s annual report provides a comprehensive overview of the luxury goods market in Poland. It explores the current market value, key segments, and the profile of affluent consumers. The report also reflects how economic shifts, generational change, and new expectations are reshaping luxury in Poland. In this edition, readers will find the latest data, expert commentary, and proprietary research on market dynamics, including macroeconomic context and consumer trends. The full English version of the report is available for purchase.
Key Figures from the Report
In 2024, the total value of the luxury goods market in Poland reached PLN 55.6 billion – a 24.6% increase y/y.
The number of individuals with annual income of PLN 120,000 or more rose by 34% y/y in 2023.
The Polish art market was valued at PLN 567.7 million in 2023, of which PLN 350.6 million came from auction sales.
Premium and luxury cars remain the largest market segment, accounting for 64.8% of total value (PLN 36 billion), with a 34.8% y/y growth.
The number of high-net-worth individuals (HNWI) is approaching 90,000, with women making up 35% of this group.
The luxury market in Poland is expected to exceed PLN 62 billion by 2028.
Emerging Trends in the Luxury Market
The luxury goods market in Poland is being reshaped by five powerful trends that reflect broader shifts in consumer behaviour and expectations. Digitalisation is accelerating as brands respond to the growing influence of Gen Z, who are projected to make up 30% of luxury consumers by 2030; technology now plays a central role at every stage of the product lifecycle, from design to post-sale engagement. Sustainability is also transforming the market, with environmentally conscious buyers increasingly favouring second-hand luxury and expecting brands to demonstrate responsible practices. At the same time, discretion is becoming a defining value – particularly in the high-end real estate segment, where off-market transactions are gaining popularity among clients who prioritise privacy and exclusivity. Modern luxury is also evolving beyond ownership: emotional engagement and immersive brand experiences are now as important as the products themselves. Finally, personalisation is key, as consumers seek unique, customised offerings – driving the expansion of mono-brand stores and the broader premiumisation trend.
What’s Inside
Market overview
- Get a full picture of how the luxury goods market in Poland is evolving – from fashion and automotive to real estate and art.
- Understand the impact of inflation, interest rates, and global instability on premium brand performance and consumer behaviour.
- See where future growth lies, and how key categories are expanding in value and sophistication.
The Luxury Consumer
- Explore the mindset of affluent Polish consumers and how their preferences are changing. Learn how digital habits, generational shifts, and social expectations are influencing what luxury means today.
- Discover new consumer profiles, based on motivations, values, and attitudes toward sustainability, status, and innovation.
Order the full report in English using the form available below. Once you complete the short form, you will receive a confirmation of your request, and our team will contact you to provide the offer details.
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