Direct 2016

Direct 2016

Thought Leadership focuses on the contribution of Direct Selling industry on the flagship development programs of the Government of India


Direct Selling is a rapidly expanding distribution channel for marketing various goods and services. Even though it is a relatively new industry in India, in less than two decades it has provided self-employment opportunities to more than 5 million people. 

Through this report, KPMG in India brings out Direct Selling’s contribution to social and economic development in the country. The industry’s contribution to the country can be mapped to several flagship schemes by the Government of India in the past two years. Direct Selling has been playing a significant role in Skill India by providing employment opportunities and imparting soft skills and marketing and leadership trainings to the 5 million plus people in its network. It has also contributed immensely to the Make in India, the Digital India and the Startup India initiatives of the Government and in empowering the women of the country. The industry continues to innovate and invest in these initiatives

© 2023 KPMG Assurance and Consulting Services LLP, an Indian Limited Liability Partnership and a member firm of the KPMG global organization of independent member firms affiliated with KPMG International Limited, a private English company limited by guarantee. All rights reserved.

KPMG (Registered) (a partnership firm with Registration No. BA- 62445) converted into KPMG Assurance and Consulting Services LLP (a Limited Liability partnership firm) with LLP Registration No. AAT-0367 with effect from July 23, 2020.

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