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      Quality gender data has the potential to strengthen investment decisions, improve business performance and accelerate gender equity across East Africa. Yet gaps in how gender data is collected, analysed and applied continue to limit both funders and small and medium-sized enterprises (SMEs) from fully realising its value.

      This thought leadership by KPMG East Africa and Supivaa Advisory Group Ltd explores the region's gender data disconnect and outlines practical actions that funders and SMEs can take to turn gender data into a strategic business and investment asset.

      The Global Gender Data Disconnect

       

      Across the impact investment ecosystem, data plays an increasingly important role in demonstrating both financial performance and social impact. This is particularly relevant to gender-lens investing, where quality gender data can help SMEs better understand their businesses while enabling funders to identify opportunities, evaluate performance and allocate capital more effectively. 

      However, across East Africa, inconsistent reporting, limited internal capacity and gaps in comparable gender data continue to make it difficult to establish benchmarks and measure progress. Addressing these challenges can help move gender-lens investing beyond a compliance exercise and towards a more evidence-based approach to value creation.

      Why gender data matters

       

      The report highlights how stronger gender data can help connect business performance, investment decisions and measurable gender outcomes.

      For SMEs, quality data can help identify opportunities within their workforce, customer base, suppliers and operations. For funders, it provides greater visibility into the financial and social outcomes of their investments and can support more informed capital allocation.

      The publication also points to evidence that gender-diverse funds have demonstrated a 20% higher internal rate of return, while women-founded startups have generated USD 0.78 in revenue per dollar raised compared with USD 0.31 for men-founded startups. It additionally notes that the global gender-lens investing market grew from USD 6 billion in 2021 to USD 7.9 billion in 2023.

       Gender Lens Investing Thought Leadership

      Gender Lens Investing Thought Leadership


      For any queries, please contact:

      Kiran Sharma,
      Associate Director
      Deal Advisory & Strategy, KPMG East Africa
      E: kiransharma@kpmg.co.ke

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