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      A multi-brand, multi-channel retailer in the Middle East aimed to strengthen its testing capabilities to support complex omnichannel environments and integration-heavy systems. The initiative was driven by the need to improve software quality, reduce defects, and enhance the scalability of testing processes.

      The challenge

      • Lack of structured testing framework across applications
      • High defect leakage impacting production stability
      • Complex integrations across retail systems
      • Inefficient manual testing leading to delays and higher costs
      • Limited scalability of testing processes

      Our approach

      science

      Established centralised testing lab (manual + automated)

      architecture

      Conducted technical and architecture review of existing systems

      tenancy

      Implemented SLA-driven defect management framework

      business

      Designed test cases aligned to business workflows and customer journeys

      assessment

      Performed code quality assessment and architecture review

      The impact

      • Improved Software Quality & Stability

        Reduction in production defects and enhanced system reliability

      • Optimised Testing Efficiency

        Automation-led testing reduced effort and
        turnaround time

      • Cost Efficiency

        Rationalised testing processes with hybrid manual-automation approach

      • Enhanced Customer Experience

        Enabled seamless omnichannel journey through robust integrations

      Key Contact

      Puneet Mansukhani
      Dr. Puneet Mansukhani

      National Sector Head - Retail, Global Retail Head - Digital & Technology Transformation

      KPMG in India

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