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      An industrial manufacturing organisation in India undertook a digital initiative to streamline influencer engagement and onboarding processes. The objective was to improve system adoption, standardise workflows, and introduce greater transparency across sales and incentive management.

      The challenge

      • Multiple heterogenous modules / applications in IT landscape each having different technology stack
      • Manual process to onboard influencers
      • Manual process to incentivise the influencers and managing schemes
      • No visibility on secondary and tertiary sales
      • Lower system adoption as regional languages create hinderance

      Our approach

      apps

      Development of Influencer mobile app for Android and iOS

      approval

      Development of Web-based Admin and employee portal to manage users and approval workflows

      upload

      Seamless process of influencer onboarding details, uploading of documents and approval workflow

      import_contacts

      AI based algorithm to validate the registration documents and address proofs

      integration_instructions

      Integration with ERP system & CRM system

      language

      9 localised language translations ensuring regional flavor

      The impact

      • Unified System Experience & Enhanced Collaboration

        Increased satisfaction in business users as everything was being managed in a single system with real‑time integrations; Better influencer collaboration

      • Smart schemes & extensive sales visibility

        Efficient schemes and better intelligence to helping ensure increased return; overall visibility of sales including secondary and tertiary sales

      • Real Time Dashboards for Strategic Decision-Making

        Real‑time dashboards and reports helping business in realigning the strategy and making impactful decisions

      Key Contact

      Puneet Mansukhani
      Dr. Puneet Mansukhani

      National Sector Head - Retail, Global Retail Head - Digital & Technology Transformation

      KPMG in India

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