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      Client

      A leading automotive manufacturer

      Industry

      Automotive

      Primary goal

      Deliver a flagship vehicle launch within a compressed timeline while maintaining ongoing operations

      A leading automotive manufacturer sought to launch a new flagship vehicle model within 14 months without disrupting existing production. Given the strategic importance of the vehicle and the client's market leadership position, any delay could have impacted competitive standing and market share.

      KPMG in India worked with the client to drive end-to-end programme management, help align stakeholders, accelerate decision-making and ensure successful launch execution.

      The opportunity

      The product launch involved multiple internal and external stakeholders operating across interconnected workstreams.

      Key challenges included: 
      • Delivering a major vehicle launch within a compressed timeline
      • Maintaining continuity of existing manufacturing operations
      • Coordinating across R&D, NPD, procurement, vendor development, manufacturing and sales teams
      • Managing dependencies across suppliers and vendors
      • Ensuring rapid decision-making to avoid programme delays

      Our approach

      KPMG in India established a structured programme management framework designed to provide visibility, accountability and execution discipline throughout the launch lifecycle.

      Key initiatives
      • Developed an integrated launch master plan covering component-level activities, milestones and dependencies
      • Defined critical paths and risk mitigation plans across workstreams
      • Led cross-functional execution and coordinated resolution of inter-departmental dependencies
      • Established dashboards, governance forums and escalation mechanisms to support timely decision-making
      • Brought delayed workstreams back on track through focused programme interventions
      • Designed a future-ready New Product Development (NPD) operating model with stronger end-to-end ownership and launch governance

      The outcome

      schedule

      Delivered all critical launch milestones in line with the programme plan despite the initiative starting behind schedule

      launch

      Achieved a seamless product launch without disruption to existing operations

      business

      Enabled successful coordination across business functions and external partners

      reviews

      Supported a flagship vehicle launch that received extensive media coverage and positive market reviews

      assured_workload

      Established stronger governance and organisational capabilities for future product launches

      How we make the difference

      KPMG in India helps organisations execute complex transformation and product launch programmes with confidence. By combining programme management expertise, governance frameworks and operational execution capabilities, we enable clients to deliver critical business milestones at speed and scale.

      KPMG. Make the Difference.

      Key Contact

      Jeffry Jacob
      Jeffry Jacob

      Partner and National Sector Leader - Automotive, Industry Group Leader - Chemicals

      KPMG in India

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