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      Client

      A leading electrical products and switchgear manufacturer in India

      Industry

      Electrical products and industrial technology manufacturing

      Primary goal

      Identify, prioritise and develop a roadmap for high-value AI use cases across the enterprise

      A leading electrical products manufacturer with a nationwide presence sought to leverage AI to create value across its business, spanning customer-facing functions, channel partner ecosystems and core operations. Serving distributors, panel builders, residential construction projects and large retailers, the organisation aimed to identify opportunities that could enhance customer value while driving operational efficiency across the value chain.

      KPMG in India worked with the client to develop an enterprise-wide AI roadmap, helping translate a broad set of ideas into a prioritised portfolio of high-impact initiatives supported by clear business cases and implementation plans. 

      The opportunity

      The client's leadership team had a strong mandate to use AI as a catalyst for transforming both front-office and back-office operations. However, AI opportunities existed across multiple business units, functions and customer touchpoints, creating a need for a structured approach to identify, evaluate and prioritise investments.  

      Key challenges included: 
      • Identifying the most valuable opportunities from a large and diverse pool of AI ideas
      • Improving experiences for customers and channel partners across multiple sales and service channels
      • Enhancing forecasting, planning and supply chain visibility across operations
      • Driving efficiency improvements across manufacturing and engineering processes
      • Establishing a practical roadmap for AI adoption with measurable business outcomes

      Our approach

      Approximately 400 AI ideas were screened, assessed and prioritised to create a leadership-approved portfolio of high-impact initiatives supported by detailed business, technology and implementation plans.

      The engagement focused on identifying AI initiatives capable of delivering measurable business impact while improving customer and partner experiences.

      • AI-enabled digital GTM and product selector

        A product recommendation tool deployed across digital and e-commerce channels, enabling customers to describe requirements through text, voice or image inputs and receive relevant product recommendations

      • AI for improving channel partner experience

        An AI-powered annual planning simulator embedded within the distributor ecosystem to generate personalised purchase plans, provide recommendations and track benefit realisation throughout the year

      • Smart supply chain control tower

        An AI-powered planning and visibility platform integrating demand forecasting, inventory optimisation and production scheduling, supported by real-time alerts and scenario-based replanning recommendations

      • Agentic AI for service and inside sales

        A multi-agent AI platform supporting customer and channel partner interactions across web, e-commerce and distributor management channels through voice and chat interfaces

      • AI-powered process parameter optimisation

        An AI soft sensor and optimisation tool that predicts coating thickness in real time and recommends operating parameters to improve manufacturing performance and reduce silver consumption

      • AI-based intelligent energy management tool

        An integrated EMS/PMS tool designed to optimise power sourcing, monitor power quality, identify root causes of disturbances and automate corrective interventions

      The outcome

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      Prioritised six high-impact AI initiatives from an initial pool of approximately 400 ideas 

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      Identified ~INR300 crore in potential business value across the prioritised portfolio      

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      Secured formal leadership sign-off on the shortlisted initiatives 

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      Established a structured AI roadmap spanning customer experience, channel engagement, supply chain, manufacturing and service operations 

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      Delivered implementation-ready artefacts including business requirements documents, business cases, technology architectures, data models and data assessments for each tool

      How we make the difference

      KPMG in India helps organisations translate AI ambition into practical, value-led transformation programmes. By combining industry expertise, business-led prioritisation and deep AI capabilities, we help clients identify the right opportunities, build robust business cases and develop implementation roadmaps that support sustainable value creation.

      KPMG. Make the Difference.

      Key Contact

      Saurabh Bhatnagar
      Saurabh Bhatnagar

      Partner, Industrial Automation, Intelligence and Digitalisation

      KPMG in India

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