Digital Product Passport (DPP)

The Digital Product Passport is a new EU requirement that will become mandatory starting in 2027 for priority product groups, with full rollout expected by 2030. Introduced under the Ecodesign for Sustainable Products Regulation (ESPR), the Digital Product Passport is a structured, digital record that provides life cycle data for each product in a standardized format. It contains essential data such as material composition, carbon footprint, repairability, and end-of-life instructions, which may be accessed via a QR code.

The Digital Product Passport goes far beyond compliance. It is a framework designed to promote transparency, traceability, and circularity across global value chains. It enables organizations to demonstrate sustainability performance, meet regulatory demands, and build trust with consumers and stakeholders. By making product data accessible, the Digital Product Passport aims to support innovation and reduce environmental impact.

Who is affected?

Implementing the Digital Product Passport is a significant challenge. Nearly all physical products will be affected, except for food, feed, medicines, living organisms, and specific vehicles. Organizations must collect, structure, and share detailed data across complex and often global supply chains to meet Digital Product Passport requirements. This requires collaboration with suppliers, integration of digital systems, and adherence to evolving standards. For many organizations, especially those with diverse product portfolios or limited data infrastructure, this shift demands strategic planning and expert support.

Priority sectors – Indicative adoption: Starting in 2027, full adoption by 2030¹

Take part in KPMG's survey on the Digital Product Passport and share your perspective on market awareness and readiness before 31 October.