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      Germany remains an attractive destination for investment – particularly in areas where transformation is being actively driven forward and new growth sectors are being tapped into. The key lies in how companies make use of this scope for action and what strategic conclusions they draw from current market signals.

      In this episode of KPMG RealTalk, entitled “Business Getaway Germany – opportunities for businesses”, our experts show how companies can reorient themselves under pressure and where real opportunities currently lie.

      All videos for the episode "Business Gateway Germany" (in German)

      Inspiration, insights, practical advice – that’s what you can expect in this episode

      Germany as a hub for sustainable value creation

      Why does Germany remain attractive to international investors, even though the country is simultaneously under significant pressure to reform?  

      This session adopts the perspective of international companies and examines the factors that currently influence location decisions and future investment. The focus is on public safety, political stability, market size, research capacity, openness to technology, and Germany’s role as a European hub. 

      Berlin Fernsehturm

      Securing the future in Germany: the transformation steps family businesses should prioritise now

      How can transformation be successfully achieved where it really needs to happen – within the company itself?  

      This session explores transformation as the result of specific business decisions taken under intense pressure. It focuses on the further development of business models, organisational structures and processes, as well as the unique decision-making logic of family businesses. 

      Brücke

      Germany’s next deals: where technology, capital and funding are driving transactions right now

      Which technologies will be crucial for German companies in the coming years – and where will this create investment opportunities, scalable business models and exit potential? 

      This session focuses on three key technology sectors of growing strategic and transactional relevance. It also demonstrates how capital flows, investors and funding are driving these developments, and which innovation and market segments decision-makers should focus on from an investment and corporate perspective.

      Gebaude

      Our guests and experts

      Braune


      Julia Braune

      first managing director, Germany Trade & Invest 


      Claus Buhmann

      Expert for Tech Transaktionen, KPMG 


      Gernot Bürger

      Expert for grant consultancy and investment in research and development, KPMG

      Braune


      Johanna von Eben-Worlée

      Member of the Executive Board, E.H. Worlée & Co.


      Andreas Glunz

      Managing Partner International Business, KPMG


      Maximilian Grittern

      Expert in the financial aspects of family businesses, KPMG 

      Schield


      Katharina Schild

      Vice President Investments, Cathay Innovation

      Further insights

      Study

      Business Destination Germany 2026: Between high pressure to reform and a strong foundation

      Survey confirms tense situation - but future prospects are assessed more positively
      A modern map of Germany