The challenge
In today's digital world, companies face the challenge of continuously improving their customer and employee experience. Generative AI tools such as ChatGPT and Microsoft Copilot are revolutionising the way we learn, communicate and work. But how can this promising technology be utilised effectively? How can it be integrated into existing processes and IT systems? And how can this change be managed efficiently?
A typical initial situation that many companies find themselves in is the increasing need for efficient customer service and internal knowledge management. Customers expect quick and precise responses to their enquiries, while employees need access to comprehensive and up-to-date knowledge in order to fulfil their tasks effectively. However, long waiting times, inadequate responses and a lack of personalisation are a hindrance. Employees, on the other hand, often struggle with scattered information and inefficient processes.
Trends such as digitalisation and the use of artificial intelligence have led to a changed situation and new requirements. Companies must adapt in order to remain competitive and fulfil the expectations of their customers and employees. This is where generative AI-driven avatars come into play, offering a solution to these challenges.
Oleg Brodski
Partner, Consulting, Head of Lighthouse Germany - AI & Data Solutions
KPMG AG Wirtschaftsprüfungsgesellschaft
Our solution
Our solution consists of avatars that bring a new level of interactivity and immersion to digital experiences. These avatars are trained with specific knowledge and data and support customers and employees in navigating complex environments. They enable the integration of AI technologies as well as real-time data and analyses.
What sets our solution apart from others is the human interface to generative AI. The avatars understand natural language, recognise and display emotions and offer a personalised user experience. This not only makes the technology more accessible, but also more appealing to users. The avatars are available around the clock and offer real-time data processing, which leads to faster and more effective responses to customer enquiries.
Our solution opens up numerous opportunities for customers. In the retail or fashion business, the avatars can act as human customer service employees in the shop. In the area of learning and development, they offer personalised and company-specific educational content. At trade fairs and conferences, they act as a concierge service, while in accounting or HR and other back-office functions, they support internal knowledge management and efficient access to scattered documentation.
Our services include avatar strategy support, use case management and selecting the right technology stack to roll out new avatars.
Clients rely on KPMG because our team of experts provides a platform to easily roll out new avatars and comprehensive avatar strategy support. We help you identify the right use cases and select the right technology. Our solution is flexible, scalable and based on the most advanced technologies, so it can be customised to meet the specific needs of your business.
By working together, our clients can successfully implement many use cases: faster and more effective responses to customer enquiries, an answer to the labour shortage, comprehensive training knowledge to increase the learning curve and improve employee competence, and an easily accessible and questionable internal and external source of knowledge for employees.