The seemingly unlimited possibilities of digitalisation are fundamentally changing the retail sector. New business models and sales structures are a prerequisite for reaching customers in a digital, mobile world and for keeping pace with changing competition. Only those who put their customers at the centre and offer them a special shopping experience will be able to hold their own against the backdrop of rising customer expectations in future. In this regard, it is important to act quickly and with confidence in order to remain flexible along with the need to continuously redefine oneself.
We are in a continuous dialogue with science, practice and industry associations. Building on this, we regularly conduct analyses of individual market segments, prepare studies on current topics and attend important industry events. We would like to use our industry knowledge to give you impetus for your future action.
Stephan Fetsch
Partner, Deal Advisory, EMA and German Head of Retail & Consumer Goods
KPMG AG Wirtschaftsprüfungsgesellschaft
Publications
More Publications
- Consumer Barometer 03/2024: Autonomous checkout processes: Efficiency and acceptance
- Consumer Barometer 2/2024: Brick-and-mortar retail continues to play an important role
- Social commerce: these factors are decisive for companies' success
- Retail Sales Monitor 1/2024: How artificial intelligence is transforming retail
- Retail Sales Monitor – Issue 4/2023 – Focus: German retail stationary and online
- Consumer Barometer 02/23: Loyalty apps in food retailing
- Retail Sales Monitor – Issue 3/2023 – Focus: Retail Personnel
- Retail Sales Monitor – Issue 2/2023 – Focus: Technology Trends
- Customer loyalty in retail: the importance of loyalty programmes
- Retail Sales Monitor – Issue 1/2023 – Focus: Stationary trade
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