In the current Consumer Barometer, we analyze the relevance of retail properties.
A quick trip to the bakery, shopping in the supermarket, relaxed shopping in the city center or a visit to a specialist store - retail real estate plays an important role in our everyday lives. Despite significant changes in bricks-and-mortar retail due to recent events and their impact on supply chains and inflation, as well as technological advances and changing customer habits, retail properties continue to shape the cityscape and play a role for residents. The retail real estate class is quite diverse. There is the classic supermarket, in cities there are department stores, as well as mixed-use properties with retail use and other types of use on the floors above.
In the current issue of our Consumer Barometer, we focus on this topic. In this issue, you will find answers to the questions of which criteria consumers use to select their shopping locations, how they perceive them and how the location, dimensions, architecture and fittings of retail properties contribute to the success of bricks-and-mortar stores.
The most important figures and findings at a glance
- The accessibility of the shop is the most important factor for a retail property that determines the choice of shopping location.
- City centres are very important for consumers.
- Online shops have no closing times - younger consumers are particularly keen to see more Sundays when bricks-and-mortar retailers are open for business.
- Shopping centres are still relevant: 81% of respondents visit them several times a year - 23% of them even once or several times a month.
Stephan Fetsch
Partner, Deal Advisory, EMA and German Head of Retail & Consumer Goods
KPMG AG Wirtschaftsprüfungsgesellschaft
Über das Consumer Barometer
KPMG's Consumer Barometer examines current developments, trends and drivers in the retail and consumer goods market three times a year. For this issue, the EHI Retail Institute Cologne conducted a short online survey of 500 representative consumers on their opinion of retail real estate and analyzed this data for KPMG.
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