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The development of the workplace strategy is an essential part of the real estate portfolio strategy, which examines the real estate portfolio with regard to its profitability, use and flexibility. Real estate costs are significant for the profitability of a company. Depending on the industry and business model, they can amount to 5 to 20% of the total costs of a company and often form the second largest cost block next to personnel costs.

From the inventory portfolio analysis (workplace analytics), needs-based concepts are derived on the basis of changed usage requirements (workplace design), taking into account users and space. These changes essentially result from the changed corporate structures as a result of structural change (digitization, globalization, demographic change).

The issue of health and well-being in the workplace is becoming increasingly important. In addition to health aspects, factors such as productivity and employee satisfaction also play a major role in the design of new workplace concepts. Our experts support you here, among other things, in conducting health & wellbeing assessments and accompany your project team on the way to achieving the WELL Building Standard certification.

In interaction with all stakeholders in the company, especially the personnel/HR area, the dimensions of change must be considered (change design). They concern the employees (work models and work structures), the workplace (work organization and area design) and the technology (working methods and visualization).

Successful implementation of the workplace strategy requires active management of the following critical success factors:

  • budget and resources
  • Involvement and communication with stakeholders
  • change management
  • Role model and example of change by managers
  • Policies and Procedures
  • flexible workplace design and
  • ability to adapt

Workplace management ensures ongoing optimization of workplace management and a continuous improvement process through ongoing monitoring of space use, utilization of space and building costs.

Real estate as a management tool for change

The transformation of a company in the direction of "new working environments" requires an interdisciplinary and integrative approach of the corporate real estate area with HR, facility management and IT. Real estate becomes a management tool for change. They shape corporate identity, influence success in the war for talent, labor productivity and shift competitive positions. A successfully implemented workplace strategy makes a significant value-added contribution to the company's success.

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