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      Artificial intelligence is advancing at unprecedented speed, reshaping business models, decision-making, and risk. For boards, the challenge is no longer whether AI matters, but how to oversee its use confidently, responsibly, and in line with long-term value creation.


      A Trusted AI perspective

      The AI Governance Principles for Boards provide a practical, principles-led framework to support board members as they navigate this evolving landscape. Codeveloped with the INSEAD Corporate Governance Centre and informed by the perspectives of experienced board members globally, the principles are designed to help boards ask the right questions, balance opportunity and risk, and strengthen oversight without stepping into management.

      Grounded in KPMG’s Trusted AI approach, the framework reflects the belief that trust, accountability, and transparency are essential enablers of innovation — not constraints. The principles are adaptable across industries and jurisdictions, recognising that legal and regulatory obligations differ, while the governance challenges boards face are increasingly shared.


      Cultivating a comprehensive approach to AI governance, encompassing clear policy development, diligent risk management, and proactive engagement with regulatory standards, would significantly enhance accountability and drive responsible AI adoption across organisations.

      Alva Lee

      Partner, Head of Governance, Risk & Compliance Services
      Hong Kong SAR

      KPMG China

      Five AI Governance Principles for Boards

      The framework sets out five core principles to guide board‑level oversight:

      • Strategic oversight for long‑term value creation
      • Active technology and security oversight
      • Workforce transformation and human accountability
      • Building trustworthy AI
      • The work of the Board

      Together, these principles offer boards a structured starting point for overseeing AI in a fast‑moving, uncertain environment — supporting informed decision‑making, responsible innovation, and sustained trust among stakeholders.


      Our imperative is to embed robust ethical AI principles and secure data practices into every stage of development and deployment, ensuring our solutions are not only innovative but also transparent, fair, and trustworthy by design.

      Stanley Sum

      Head of Technology Consulting
      Greater Bay Area

      KPMG China


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      AI Governance Principles for Boards

      Explore the full AI Governance Principles for Boards, including detailed guidance and practical propositions to support board‑level oversight.


      Our Insights

      From adoption to orchestration: What separates AI leaders at scale

      Explore how organisations navigate today’s emerging tech — and prepare for what’s next

      Building trust and enabling innovation in a dynamic world


      Contact us

      Alva Lee
      Alva Lee

      Partner, Head of Governance, Risk & Compliance Services, Hong Kong SAR

      KPMG China

      Stanley Sum
      Stanley Sum

      Head of Technology Consulting

      Greater Bay Area

      KPMG China


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