KPMG Global CEO Outlook - Consumer and Retail

The 2025 CEO Outlook takes you inside how consumer and retail CEOs are leaning into AI to boost efficiency and personalise experiences, rethinking their workforces for a more digital future, and sharpening their sustainability efforts to stay resilient.

The findings reveal an industry that is adapting quickly, making intentional choices, and preparing for a future defined by smarter operations and more connected consumers.

KPMG 2025 Consumer and Retail CEO Outlook

Find out how consumer and retail leaders are investing in AI, talent, and ESG to build resilience

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This report focuses exclusively on the 120 consumer and retail CEOs surveyed.

Key findings

It's clear that consumer and retail leaders are approaching the coming years with a renewed sense of purpose. While challenges like supply chain stability remain front and centre, there's a strong belief in leveraging technology, especially AI, to enhance customer experience and build truly resilient operations. Agility and foresight will be paramount.

Alice Yip

Head of Consumer & Retail
Hong Kong SAR

KPMG China

In the consumer and retail sector, leadership is defined by a pragmatic balance. CEOs are keenly focused on navigating the complexities of talent acquisition and development, whilst simultaneously addressing the intensifying competitive environment. It's about intelligently integrating transformation with the ongoing demand for talent to cultivate a future-ready workforce.

Anson Bailey

Head of Consumer & Retail
Asia Pacific

KPMG China

Why download the report?

Download the 2025 Consumer & Retail CEO Outlook to uncover:

How CEOs are navigating a split consumer landscape by balancing global ambition, local pressures, and mounting supply chain friction.
Why 78% of leaders remain optimistic about industry growth, even as demand polarises and margins tighten.
How AI is reshaping the sector, from personalisation to predictive supply chains – with AI now a top investment priority and rapid ROI expected.
Clear, data‑driven insights from 120 global CEOs to help you stay resilient, drive growth, and move decisively in a volatile market.

Tap into the experiences of CEOs across the consumer and retail world for a clearer view of the trends that matter most.

Download the report