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      Insurance CEOs are optimistic about future growth, driven by rapid AI adoption, high-impact M&A, and a focus on operational efficiency. Leaders are prioritising workforce upskilling and building trust in AI, while navigating regulatory pressures. Despite ongoing uncertainty, the sector remains confident in achieving profitable growth through effective risk management and customer service that blends human and technological strengths.

      Explore how insurance CEOs are combining technology and human expertise to build resilient, future-ready organisations. Download the report to uncover the trends, challenges, and opportunities that defining the insurance sector.


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      KPMG Insurance CEO Outlook

      Explore how insurance leaders are leveraging AI, deal-making, talent strategies, and risk management to build future-ready organisations


      The 11th edition of the KPMG CEO Outlook, based on insights from 1,350 CEOs, offers a unique perspective on their mindset, strategies, and planning approaches. This report focuses exclusively on the 110 Insurance CEOs surveyed, representing life, auto, home, property and casualty, health, reinsurance and broker organisations. Download the report to uncover the trends, challenges, and opportunities that defining the insurance sector.

      Key findings




      Insurers are seizing opportunities for growth through strategic M&A, positioning themselves to innovate, scale, and deliver greater value to customers. As consolidation accelerates, those who invest in new capabilities and partnerships will be best placed to shape the future of insurance.

      Embedding sustainability into strategy is more than mere compliance, it is helping clients manage risk, adapt to climate change, and thrive in a more resilient future. Insurers who lead on ESG will not only meet regulatory demands but also unlock new opportunities for growth and innovation.

      Erik Bleekrode

      Head of Insurance

      KPMG China and Asia Pacific

      AI offers immense potential for efficiency and customer experience, but its true impact will be realised only when insurers invest in their people and robust AI governance frameworks. Building trust in AI is essential for long-term success and for maintaining strong relationships with policyholders.

      Mark Longworth

      Global Head of Insurance Advisory

      KPMG China

      Why download the report?

      By downloading the Insurance CEO Outlook report, you will:

      • Learn why 82% of insurance CEOs are confident in their company’s growth prospects for 2025, despite ongoing uncertainty.
      • Discover how 73% of CEOs are prioritising AI investments to streamline underwriting, claims, and customer experience.
      • See how 77% of CEOs identify workforce transformation and upskilling for AI as a top constraint — and opportunity — for future growth.
      • Understand how 83% of CEOs are focused on strengthening risk management and cyber resilience to protect their organisations and customers.

      Unlock the perspectives and strategies that will help you lead with confidence and shape the future of insurance.

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      Contact us

      Erik Bleekrode
      Erik Bleekrode

      Head of Insurance, KPMG China and Asia Pacific

      KPMG China

      Mark Longworth
      Mark Longworth

      Global Head of Insurance Advisory

      KPMG China

      Paul Melody
      Paul Melody

      Head of Actuarial, Hong Kong SAR

      KPMG China


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