The 2025 CEO Outlook survey presents insights into how private companies are addressing major economic, technological, geopolitical, regulatory and talent challenges. Artificial Intelligence (AI) has become a central issue, as a means to improve operational performance, boost innovation, and manage risks. AI is also a booming sector for investment, boosted by government incentives to attract AI start-ups across numerous sectors.

In an unpredictable world, this report provides essential insights to help CEOs stay informed, anticipate challenges, and seize emerging opportunities. Download the report to explore these strategies and get a detailed look at the key trends shaping the sector in 2025 and beyond.

Key findings

80% of private company CEOs are confident about their company’s growth prospects.

73% of private company CEOs expect returns from AI investments in 1–3 years, compared to 65% of peers in publicly-listed companies.

38% say the single biggest labor market impact on their businesses is the generational skill gap, especially in AI uptake.

30%

say they expect their organisation to pursue ‘high-impact’ M&A opportunities.

48%

plan to explore new market or regional opportunities.

49%

are prioritising compliance and reporting standards to align with investor and regulatory demands.

Private enterprises are navigating an era of unprecedented change, where confidence in growth coexists with the need for agile adaptation. As leaders prioritise innovation, efficiency, and sustainability, leveraging AI and fostering a culture of continuous learning will be critical to staying ahead in a competitive landscape.

Karmen Yeung
National Head of Private Enterprise
KPMG in China

Why download the report?

By downloading the 2025 Private Company CEO Outlook report, you’ll unlock unique perspectives on:

  • The most pressing risks and emerging opportunities shaping private companies.
  • How CEOs are responding to fast-moving geopolitical and economic shifts.
  • The impact of generative AI, ESG priorities, and workforce transformation on the future of energy.

Enhance your strategic planning with expert analysis and actionable insights from CEO’s of leading private companies.

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