Currently, the global energy system is undergoing a major transformation not seen in a century. Driven by the goal of carbon neutrality, the iteration of renewable energy technologies is accelerating, and the energy consumption structure is transforming towards low carbonisation and electrification. China's new energy industry has become a key driver in the global green transformation due to the country’s technological breakthroughs, cost advantages, and industrial chain resilience.

In order to assist Chinese new energy enterprises in "going abroad," KPMG China released two reports in 2024: Sailing to Southeast Asia and Sailing to the Middle East. The latest report, Sailing to Europe and America, marks the final chapter of the series. This report covers the two developed markets of Europe and the United States, focusing on core new energy sub-sectors such as photovoltaics, energy storage, and wind energy. From the two dimensions of products and production capacity "going abroad", this edition analyses these regions’ policy trends, market potential, and competitive landscape, in order to help enterprises better grasp the direction of "going abroad" efforts and achieve high-quality global development. The report harnesses the advantages of KPMG's global network, combined with the practical experience of industry experts in Europe and the United States, to provide practical references, recommendations and case studies for different steps, including site selection and construction, strategic planning, and localised operations.