The Hainan Free Trade Port continues to be a dynamic and exciting hub for travel retail, as highlighted in the fifth edition of our annual Hainan Travel Retail Whitepaper. This year's report delves into the resilience and leadership of the Hainan market, exploring how innovation is driving growth and shaping the future of travel retail in this unique and rapidly evolving environment. The report examines key trends in consumer behaviour, including the rise of quiet luxury and the increasing importance of digital technology, as well as the impact of government policies and tax regime reforms on the market. We also explore the integration of duty-free shopping with cultural tourism, a promising new model for attracting visitors and driving economic growth.
The report aims to serve as a valuable reference for decision-makers in the industry, help enterprises accurately understand sector dynamics, and promote the high-quality development and sustainability of Hainan’s travel retail sector.
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