KPMG CEO Outlook: Asia Pacific

Since 2014, KPMG’s CEO Outlook has provided a unique view into the ambitions and strategies of the world’s top business leaders. Over the past decade, Asia Pacific CEOs have navigated extraordinary challenges—from the pandemic and geopolitical tensions to inflation and technological disruption.  

The 2024 CEO Outlook draws insights from more than 1,300 global leaders, including 400 CEOs in Asia Pacific. Despite today’s economic uncertainty, these leaders remain optimistic, embracing innovation, forming new partnerships, and expanding their workforces.  

Geopolitical tensions, ageing populations, and the rise of generative AI are reshaping the region. With the potential for increased protectionism under a new U.S. administration, CEOs must rethink trade strategies and find new paths to resilience and growth.  

In the face of these challenges, Asia Pacific leaders are doubling down on technology, talent, and ESG, positioning their businesses to thrive in an evolving world.  

Explore the report to uncover how regional leaders are faring against the rest as they drive innovation and future-proof their organisations.

73 percent of ASPAC CEOs are confident in global growth (up from 63 percent in 2023), but supply chain risks remain the top threat, alongside digitalisation risks like cybersecurity.

65 percent of ASPAC CEOs prioritise Generative AI investment, balancing growth with concerns over workforce impact and ethics.

84 percent face major talent challenges such as ageing workforce, tech skills gap; 90 percent plan to expand headcount and invest in skills over three years.

44 percent of Asia Pacific CEOs expect to reach Net Zero by 2030; 75 percent are ESG-reporting ready; and 56 percent have integrated ESG to drive value.