24th Annual Global Automotive Executive Survey

• Automotive leaders in China buck global trend, as the only country to report growing confidence in sector
• Growing consensus on growth expectations for EV market
• Industry ‘less prepared’ for future complex technology challenges

Auto executives around the world are entering 2024 with less confidence that the industry will achieve more profitable growth over the next five years, according to the latest KPMG Global Automotive Executive Survey.

The survey of more than 1,000 senior executives in thirty countries and territories reveals a dip in optimism as the sector deals with concerns over the global economy and rising costs.

As we saw across the survey, in many important areas, China is different. This was particularly true in expectations for profitable growth and supply chain. The survey reveals a dip in optimism as the sector deals with concerns over the global economy and rising costs. Only in China did extreme confidence rise. To help ensure companies end up as winners, executives should rethink their strategies and ask themselves some important questions.

We believe that a dazzling future for the automotive business — with amazing products, more delighted consumers, and a positive impact on the planet — is still in view. But getting there will require overcoming near-term challenges.

To help you to strategically navigate this future, we encourage you to explore the findings of our latest report.