Willi Sun

Partner, Consumer & Retail Sector Leader

KPMG in China

Willi has over 18 years of consulting experiences and leads KPMG China’s Consumer & Retail sector. He specializes in strategy development and execution supporting growth, market entry, and transformation. Willi is also a member of the Institute of Internal Auditors – New York Chapter and has gained the fundamentals of control risks and process implications

Willi is also part of the strategic alliance task force between KPMG and Alibaba Group in China where “new retail” innovative solutions are rolled-out to retail clients to capitalize on digital opportunities.

  • Advisory
  • Food, Drink and Consumer Goods
  • Mergers and acquisitions
  • Strategy
  • Strategy and Operations

  • Bachelor of Finance, University of Illinois – Urbana Champaign, United States

  • Certified Internal Auditor – New York Chapter