In this rapidly changing world, talent is key to addressing challenges and seizing opportunities. We have witnessed the enormous potential our people can unleash when they confidently pursue self-development and innovation. At KPMG China, we not only provide a wealth of training and development opportunities, but also cultivate a culture that fosters inclusivity and innovation, where opportunities can take root and thrive. We firmly believe that by truly embracing a people-first approach and focusing on the comprehensive development of our people, we can stand out in an era of transformation and achieve shared success for both the firm and our people."

Linda Lin
Partner, Head of People, Performance and Culture
KPMG China

Inspire change and find opportunity everywhere

In today's uncertain world, we are deeply aware that alongside every challenge lies an opportunity, and that great transformations have always been led by talented individuals.

At KPMG, we care for our people and see them as our most valuable asset. In this chapter, you will gain an understanding of how we live this philosophy in the new era, and how we take concrete measures to cultivate, retain and ignite the innovative potential of our people, with the aim of creating an environment where they can grow and achieve success. We are continuously striving to collaborate with one another to cultivate a thriving environment to enable our people and our firm to make progress.

Inclusion, diversity and equity

Our commitment:

Have an inclusive culture built on trust

Advocate for equal opportunity

Foster an educated, empathetic workforce

KPMG is committed to delivering a positive impact on our people, clients and society through purpose-driven actions that align with our Values. Diversity and inclusion are an integral part of our culture, and we strive to build a workplace where our people can discover and reach their true potential. Recognising the uniqueness of each individual enables us to become more diverse and create extraordinary value, which is also the driving force for our continued success.

Putting Inclusion, Diversity & Equity (IDE) into action

A corporate culture centred on diversity and inclusion

As a key component of our Employee Value Proposition and KPMG Values, the IDE concept is deeply rooted in KPMG's culture. We firmly believe that each unique experience and idea has the potential to inspire innovation and progress. As one of our KPMG Values, ‘Together’ encourages us to respect differences and encourage collaboration, so that each employee can pursue innovation and reach their full potential in a diverse environment. #ComeAsYouAre

While striving to improve inclusion and diversity in our workplace, we also work externally with other organisations and business partners in the community to promote equity and build an inclusive corporate culture outside the firm. We believe that diversity breeds innovation, and inclusiveness shapes future development.

Advocating equal opportunities

Equal opportunity is a key component of KPMG China's IDE concept. We are committed to empowering gender parity in the workplace, the China market and our communities through career development, personal well-being and other approaches, with the goal of providing equal opportunities for a sustainable future. At KPMG, each individual is empowered to make their mark and demonstrate their value. #MakeYourMark

gender equality infographic

Fostering an educated, empathetic workforce

Fostering an educated and empathetic workforce is key to achieving our inclusion and diversity agenda. Our KPMG China Inclusion Guide provides practical tips and guidance on how to use inclusive language and exhibit inclusive behaviour, helping colleagues bring these to life in their daily work. We also encourage our people to become ‘Everyday Allies’ of others to actively contribute to the development of an inclusive and diverse workplace.

Through systematic training and awareness-raising activities, we aim to improve our people’s understanding of inclusive culture and build a work environment that values the distinct voice of each individual, so that all our people can be true to themselves and tap into their full potential.

Next Generation Council

The second cohort of the Next Generation Council (NGC) was launched in April 2023, and successfully graduated in the autumn off 2024. As our flagship IDE programme, the NGC brought together 30 next-generation colleagues from across different functions and regions of China, giving representation to the diverse voices of the younger generation in our firm.

Over the 18-month period, NGC members have contributed to the ideation and implementation of various strategic initiatives of the firm, covering the three pillars of Our Impact Plan: People, Planet and Prosperity. Through close collaboration with other teams, the NGC has not only contributed fresh perspectives and insights to the firm’s strategic development, but also driven the implementation of a number of key initiatives through dedication and teamwork.

The performance and contributions of the NGC members in these projects demonstrate the young generation's creativity and ability to bring ideas to life, a testament to a diverse culture that IDE aims to achieve. Their efforts and passion are driving KPMG China's diverse and inclusive culture, giving new momentum to the firm’s sustainable growth.

新世代委员会
新世代委员会
新世代委员会
新世代委员会

People story – Luna Hou

As a member of KPMG, I believe in the firm’s core employee value proposition – ‘Find opportunity everywhere with KPMG,’ and my career path is a testament to it.

I started with KPMG China in 2019 as an Audit intern and later joined the Deal Advisory team. While advising clients on energy, chemical and finance, I realised sustainability was becoming a major driver of transformation. ESG, I came to understand, was not just about compliance – it was about long-term value and purpose. This clarity ignited my passion and led me to join the firm’s newly established ESG advisory team in 2021.

To broaden my global perspective, I took on a secondment with KPMG Singapore’s ESG team in 2024. Here, I not only gained exposure to a broader range of industry clients, but also actively engaged in international collaboration, which gave me the opportunity to integrate my low-carbon experience in the Chinese market with international best practices. This experience deepened my understanding of cross-market ESG challenges and the potential of bridging China’s decarbonization insights with the global best practices. In addition to my daily work, I also actively participate in leadership initiatives within the firm, including KPMG China's second Next Generation Council (NGC) and the Leaders 2050 programme.

As a member of NGC, I worked with my team on Our Impact Plan to promote green travel, with the aim of reducing the firm's carbon footprint. Leveraging my ESG expertise, I helped develop a data-driven roadmap for greener business travel, aligning ESG goals with tangible actions. When I saw my ideas turn into real action, I really felt that the firm respects and embraces the diverse voices of the younger generation.

As a core member of the Leaders 2050 programme, I’ve led over 10 ESG learning sessions, reaching over 2,000 colleagues and connecting with young client leaders to spark joint sustainability efforts.

At KPMG, I believe that ‘Passion and growth nourish each other.’ Looking back on my career journey over the years, with the support and trust of the firm, I was empowered to pursue my passion and take actions to drive change. I also gain a stronger sense of responsibility whenever I witness the positive impact of ESG. Looking ahead, I hope to continue building cross-broader ESG dialogues and empowering more young professionals to find their voice in this space. The road toward sustainability is not easy – but it is a path I embrace with conviction, fuelled by the belief that passion and growth go hand in hand.

Photo of Luna Hou

Health and well-being

Our commitment: Protect the health of our people – both physically and mentally – and enable them to be effective and productive

KPMG China is committed to creating a caring, supportive and dynamic work environment for our people. 

On the basis of fully complying with local social security laws and regulations, we provide robust benefits in areas such as salary, welfare and medical care to constantly improve the health and well-being of our people, so that each of our colleagues can realise their full potential and stay healthy.

Comprehensive health and wellness benefits

We are continuously strengthening our health and safety management, and we have obtained the internationally recognised ISO 45001:2018 Occupational Health and Safety Management System Certification. The firm offers a number of health and wellness benefits, including the Everyone Agile initiative and the Flexible Wellness Plan, and we hold various wellness campaigns and activities throughout the year.

KPMG China provides the following support for our people:

  • Well-being channel: Provides health-related knowledge, covering common disease prevention, mental health, nutrition and health care, among other areas.
  • Employee Assistance Programme (EAP): Provides a 24-hour support hotline offering professional and confidential counselling services.
  • Interest groups: In order to enrich our staff's lives outside work and promote communication and interaction among employees, we actively support various interest groups. The firm funds over 50 staff-led interest groups, which run different activities across the country, including frisbee, tennis and photography.
  • Wellness campaigns and activities: Regularly organises wellness activities, such as running, shoulder and neck massages, and Sanfu medicinal patches, to improve our staff's health and their awareness of self-care.
  • Human-centred workstation design/provision: Optimises our office facilities and environment by introducing human-centred furniture and equipment, such as adjustable desks and computer monitor mounts, to support our people’s physical well-being and productivity.
  • People’s welfare: Offers comprehensive insurance coverage for our people in the areas of medical, life, personal accident and business travel. Meanwhile, we continue to explore and offer diversified wellness options, such as the Flexible Wellness Plan, which offers a wide range of benefit options, enabling colleagues to customise health benefit plans according to their own conditions and family needs.

Flexible work arrangements and staff safety in extreme weather

In the face of extreme weather, KPMG China always puts the health and safety of our people first. To cope with the challenges brought by frequent extreme weather events to the firm’s operations and staff safety, in accordance with national regulations, we have formulated guidelines on how to arrange work locations in the face of such conditions or upon receiving alerts, such as those for typhoons and heavy rain, with a view to ensuring our people’s safety in adverse weather conditions. When, for example, super typhoon Yagi landed in Hainan in September 2024, we immediately activated an emergency plan to protect our people's safety, and carried out post-disaster recovery work as soon as the typhoon had passed, offering necessary support to employees while safeguarding the continuity of business operations.

In addition, our ‘Everyone Agile’ policy allows staff to work in an agile way, with Agile Location and Agile Dress Code based on varying business needs. This policy not only allows us to respond to bad weather, but also facilitates our people's work-life balance.

Safeguarding our people's physical and mental well-being

Each year, KPMG China organises a range of wellness activities to celebrate World Health Day and Work-Life Balance Week in order to demonstrate appreciation to our employees for their effort and provide them with opportunities to explore different kinds of well-being activities amid their busy schedules. In addition, in 2022, we launched a one-stop Well-being platform that gives our people access to various wellness and interest group activities, including the aforementioned well-being activities.

The newly opened KAMPUS office space has a well-equipped gym, providing our people with different fitness options, such as Pilates and dynamic cycling courses. This amenity enriches our staff's wellness activity options and underscores our commitment to their well-being. Through these comprehensive measures, we actively advocate a healthy lifestyle, helping our people balance physical and mental health amid their busy schedules.

为员工全面身心健康保驾护航
为员工全面身心健康保驾护航
为员工全面身心健康保驾护航
新世代委员会

Continuous learning

Our commitment: Develop a continuous learning culture

At KPMG, we are committed to fostering an environment that empowers our people to take ownership of their personal and professional growth. We offer a variety of learning and development programmes and emphasise the importance of ethics in learning, such that our people can truly benefit from the knowledge and skills acquired through our programmes. We believe that by investing in our people, we can drive collective success and create a workplace in which our people can thrive with us and make a difference.

Equipping our people with ethical decision-making skills

To enable our people to navigate the complexities in the business world and make better ethical decisions, we launched the ‘Exercise CARE’ Campaign, which includes an interactive scenario-based e-learning programme. Rooted in our CARE ethical decision-making framework, the Campaign aims to enhance our people’s critical thinking abilities, enabling them to adeptly navigate ethical dilemmas, and make sound and ethical decisions everyday.  

CARE


Developing digital skills that enable our people to stay ahead in the digital world

Amid the rapid development of AI, KPMG China continues to strengthen our digital skills and capabilities. In 2024, we expanded our digital literacy initiatives, offering scenario-specific AI learning programmes and practice sharing sessions. These programmes are instrumental in elevating our people’s digital capability, empowering them to spearhead digital transformation and excel in a rapidly evolving digital landscape.

Leaders 2050: fostering the next generation of ESG leaders

We are proud to announce the inauguration of the China Chapter of Leaders 2050, a KPMG worldwide initiative driven by a talented group of young professionals from various functions and sectors, to exchange innovative ideas on the delivery of our social impact. These young leaders play a crucial role by contributing their voices and insights to collectively drive our ESG agenda throughout the firm. This programme is a testament to our dedication to ESG as well as our commitment to empowering the next generation of leaders to drive positive global impact.

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