Disruption as usual

Canada’s automotive sector is undergoing an unprecedented transformation, driven by rapidly shifting tariffs, global uncertainties, and new complexities. Despite these challenges, industry leaders—including OEMs, suppliers, and dealers—are responding with optimism and agility.

The Disruption as usual report captures insights from 263 automotive executives across Canada, revealing how leaders are adapting and where they’re focusing next.

Four strategic priorities driving change:

• Reinforcing supply chains: 82% of Canadian OEMs and suppliers are actively adjusting their supply chain strategies to strengthen resilience.
• Responding to tariffs: 70% of OEMs and suppliers are exploring international markets, while 63% are planning to increase prices to offset tariff impacts.
• Accelerating technology adoption: 70% of OEMs have met or exceeded their technology adoption targets.
• Managing cost and efficiency: 32% are expanding recycling and circular economy initiatives to optimize resources.

This report offers actionable strategies to help Canadian automotive organizations thrive amid disruption—focusing on resilience, innovation, and growth.

Download the full report for deeper insights and practical recommendations to strengthen your business and seize new opportunities in today’s evolving market.