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      Driving responsible, ethical, and transparent AI practices

      As AI adoption accelerates, so do the expectations for ethical, transparent and secure systems. KPMG’s Trusted AI and Privacy offering helps organisations navigate the complexities of AI integration with confidence, ensuring governance, compliance and data protection are embedded from the start.

      Whether you’re assessing AI maturity, operationalising governance, or preparing for regulatory change, our offering supports you in building responsible AI systems that align with your values, mitigate risk and inspire stakeholder trust.


      Watch: KPMG Trusted AI


      Service offerings

      KPMG provides the following services to businesses:

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      Bringing confidence and trust to AI adoption

      Trusted AI and Privacy helps organisations confidently adopt and scale AI by embedding ethical governance, risk management and privacy protections across the AI lifecycle. 

      AI security

      We work with clients to build an enterprise-wide framework for assessing and securing AI systems, backed by policy and procedure documents in line with security and regulatory requirements. 

      Responsible AI and governance

      From assessing AI maturity and operationalising governance to ensuring compliance with evolving regulations, we help clients build transparent and responsible AI systems that align with strategic goals and stakeholder expectations.

      AI risk assessments and compliance

      By identifying and mitigating risks across the AI lifecycle, we help clients prevent bias or reputational harm while ensuring compliance with privacy laws and standards.


      How we help you embed governance and ethics into AI practices  

      • Build stakeholder trust

        Demonstrate ethical AI practices and transparency, increasing confidence among customers, regulators and internal stakeholders.

      • Strengthen compliance and governance

        Align AI systems with evolving regulatory requirements and internal policies through structured governance frameworks and assessments.

      • Reduce risk and bias

        Identify and mitigate risks across the AI lifecycle, helping prevent unintended consequences, bias or reputational harm.

      • Enhance data privacy and protection

        Implement robust privacy controls to safeguard sensitive data and ensure compliance with privacy laws and standards.

      • Accelerate responsible AI adoption

        Enable faster, safer AI integration by assessing readiness, operationalising governance and aligning AI initiatives with strategic goals.


      Download our guide to deploying trustworthy AI

      Download

      Deploying trustworthy AI: An illustrative risk and controls guide

      The guide to AI risks and underlying control considerations for risk, technology, compliance and legal leaders.

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      Frequently asked questions

      Our Trusted AI and Privacy offering helps organisations implement responsible AI by embedding governance, ethical standards and privacy protections across the AI lifecycle, ensuring systems are transparent, compliant and secure.

      Unlike general AI consulting, this offering focuses specifically on governance, risk and compliance, helping clients manage ethical, regulatory and operational risks rather than building AI models or infrastructure.

      We work closely with CIOs, CDOs, CPOs, CROs, and Heads of Compliance or AI/ML – anyone responsible for ensuring AI is deployed safely, ethically and in line with organisational and regulatory expectations.

      Clients gain stronger AI governance, improved regulatory compliance, reduced risk of bias or misuse, enhanced data privacy and greater stakeholder trust in AI systems.

      Absolutely. We assess your current state, identify gaps and help you align with emerging legislation and best practices, so you’re not just compliant, but ahead of the curve.