Physicians may no longer be the primary gatekeeper in prescribing decisions. Depending on category and location, health plans, health systems, employers, and consumers themselves are becoming more influential. As the commercial channel becomes more complex, and stakeholders are owning healthcare decisions, Life Sciences organizations need to effectively engage the players in the overall ecosystem in order to realize value.

KPMG can help in the areas of:

• Product and Service Launch 
• Portfolio Rationalization
  
• Pricing and Market Access Strategy
• Biopharma Brand Growth Strategy
• Digital Strategy and Engagement