Innovation is core to our business; we innovate not just to stay ahead of the curve but to keep our customers and partners ahead. Having listened to our customers’ needs, we appointed KPMG Digital Village to help us develop an easy-to-use web application for overland shipments in Asia.

The challenge

How can we improve the experiences of customers and transport partners in Kuehne + Nagel's overland business to attract and acquire new customers and partners?


Our approach

KPMG partnered Kuehne + Nagel to develop a single revolutionary platform designed to seamlessly connect customers and transport partners and facilitate land trade.

KPMG used a design-thinking approach, uncovering real needs and pain points of customers and transportation partners. For customers, an opportunity was identified to transform both the manual and often lengthy processes involved when requesting and finalising quotes. For transport partners, the area of focus was the utilisation of excess capacity and access to jobs.

The design of the value proposition placed users at the centre, and ensured a simple solution to these challenges. After initial concepts were validated with both customers and transport partners, KPMG delivered the platform, etrucKNow, using an agile development approach together with expertise in the freight ecosystem.

etrucKNow was piloted in Thailand before deployment in other markets. The product roadmap for etrucKNow is being refined to enhance offerings provided by the platform and to stay relevant to user needs.




They are able to receive instant quotations and book a shipment in just a few clicks. The platform removes the need for documentation and does away with lengthy booking processes.

Transport partners

They are able to connect with partners seamlessly, utilise excess capacity and gain access to a huge number of customers presenting new business opportunities. The platform further empowers transport partners with real-time visibility and tracing of jobs.

The client

The platform serves as the backbone to enable, simplify and digitise overland trade, driving efficiency and productivity, as well as making it easier for businesses to work with the company.

Get in touch

Reach out to us to learn how KPMG Digital Village can help you and your business.

Talal Ikhwan
Director, Advisory
KPMG Digital Village
KPMG in Singapore