Using AI ethically and responsibly under a governance framework
The power of AI is transformative and revolutionising, but when paired with human expertise and ingenuity, it can reach its full potential.
Historically, we have always played a leading role in braving new frontiers while harnessing the power of new technologies, and providing assurance and direction in implementing them for organisations everywhere.
In this nascent world of AI, we exemplify the same dedication to upholding ethical standards for AI solutions that align with our values and professional standards, fostering trust of our clients, people, communities and regulators alike.
Understanding your concerns first
At KPMG, our purpose is to inspire confidence and empower change, and we understand how emerging technologies can pose many questions to organisations who are stepping into this new territory. With the advent of AI comes concerns about ethical implications and its privacy, security and reliability risks, the scale of investments required to support its adoption, and the future direction of AI if one were to embark on it.
Our niche sits within the area of risk management, and our capabilities in providing end-to-end AI solutions allow us to mould a bespoke strategy for your organisation that fully considers your goals, objectives, pain points and concerns.
As we enable AI for your business, we also draw on the insights and support from global alliances, strategic partnerships and the support from our Global Trusted AI network to deliver a robust AI risk and governance approach specific to your needs, and compliant to AI regulations within your jurisdiction.
How we can help
KPMG offers a comprehensive suite of services and solutions to help you leverage the potential of AI in a responsible and ethical manner. Whether you are just starting your AI journey or looking to scale up your existing AI capabilities, we can support you with:
Assess the value of AI for your business and deliver tailored strategies that align with your organisational goals and vision.
Modernise your technology infrastructure, data platforms and processes to support AI adoption and innovation, and empower your workforce with the skills and knowledge to use AI effectively.
Develop and deploy end-to-end AI solutions and applications that address your specific business challenges and opportunities, leveraging our global network of strategic alliances and partnerships.
Design, build, deploy and use AI solutions that adhere to the principles of fairness, explainability, accountability, security, privacy, reliability, safety and transparency.
Establishing and implementing robust frameworks, policies and standards to manage the risks and ethical implications of AI, and ensuring compliance with relevant regulations and best practices.
Evaluate and monitor the performance, quality and trustworthiness of your AI solutions, and provide independent assurance and certification.
With our deep industry expertise, global insights and multidisciplinary approach, we can help you harness the power of AI to drive growth, efficiency and competitive advantage.
The KPMG Trusted AI principles
Our approach to trusted AI includes three foundational principles that demonstrate our commitment to using it responsibly and ethically:
Values-driven
Our values are our differentiator and shape a culture that is open, inclusive and operates to the highest ethical standards in implementing AI. They help us navigate emerging opportunities and challenges.
Human-centric
We prioritise the needs of our clients and our people when implementing AI. The focus is on empowering and augmenting human capabilities — to unleash creativity and improve productivity.
Trustworthy
Our principles and ethical pillars guide how and why we use AI across its lifecycle. We will strive to ensure our data acquisition, governance and usage practices upholds ethical standards and complies with applicable privacy and data protection regulations, as well as any confidentiality requirements.
The field of AI rapidly evolves at every turn — and so will our approach. As the technology advances and legal, ethical, risk and regulatory standards mature, we will continue to review and evolve our approach as necessary.
As AI applications increase, so do the associated risks — data security threats and ethical and regulatory concerns. Companies must adopt responsible and ethical AI practices to navigate these complexities and promote sustained innovation. Local companies should explore leveraging existing tools and frameworks, such as the AI Verify toolkit or the AI Verify Project Moonshot, but more can be done.
The Trusted AI Framework
KPMG Trusted AI is our strategic approach and framework to designing, building, deploying and using AI strategies and solutions in a responsible and ethical manner so we can accelerate value with confidence.
Our approach to trusted AI rests on ten ethical pillars across the AI lifecycle.
