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      Empowering youths to shape Singapore’s future

      The Gen2050 Youth Action Programme, launched in June 2025 by KPMG in Singapore, NYC and IPRS, empowers youths to step up, speak out, and be in front, as they tackle pressing societal challenges and drive meaningful change. This tripartite collaboration brings together expertise from the public, private, and non-profit sectors to provide mentorship, industry insights, and strategic communication skills.

      The programme features two distinct tracks to cater to different groups of youths. The first is a structured accelerated programme, which equips selected participants with critical skills such as social entrepreneurship, problem-solving, stakeholder management, and the ability to craft impactful, scalable solutions. Participants will receive mentorship from industry leaders and access to professional networks to refine and implement their ideas. Outstanding projects may even receive funding for implementation and scaling up opportunities.

      The second track is a curated engagement series open to all youths, offering opportunities to learn from policymakers, industry professionals, and peers. These dialogues focus on critical societal issues such as AI, social sustainability, and equitable access to digital skills, fostering discussions that contribute to the SG Youth Plan—a five-year action plan reflecting the aspirations of young Singaporeans.


      Gen2050 - A programme
      co-designed by:

      NYC logo
      KPMG logo

      IPRS logo

      Ecosystem partner for
      Gen2050 Youth Action Forum
      NUS - Department of Communications & New Media

      Enabling youths to drive meaningful change

      Two tracks, one purpose – enabling youth-driven impact

      Gen2050 offers two tracks – the first is a structured programme with four key modules led by industry experts who will share insights to help participants develop and refine their ideas, and receive funding and mentorship to pilot them.

      The second track features a curated series of youth engagements that offer youths the opportunity to directly engage with policymakers, industry leaders, and peers to discuss critical societal issues. Insights from these engagements will support the development of the SG Youth Plan, a five-year action plan by the National Youth Council that holds the hopes and aspirations of young Singaporeans.

      Track A and B

      Group of Asian business people team meeting in modern office working design planning and ideas concept
      Three young professionals engage in a conversation at a business event. They appear to be networking and discussing work-related topics.
      Structured Accelerated Programme

      Track A

      Gen2050 offers a structured programme with four key modules designed to equip youths with critical skills and knowledge for crafting impactful, scalable solutions. Industry experts lead these modules, sharing insights to help participants refine, develop and execute commercially viable projects.  

      Participants will be selected based on their passion for social sustainability, community involvement, leadership experience, and a strong overall track record, including academic achievement.

      Only 100 participants will be selected for the Structured Accelerated Programme (Track A). These participants will receive a certificate of participation, jointly awarded by NYC, KPMG and IPRS, at the end of the programme. For more information, please click here.

      Participants can register for Track A and/or Track B.
      Youth Dialogues centred on key topics

      Track B

      Gen2050 will host a series of dialogues for all youths to attend. These sessions offer opportunities to engage with policymakers, industry professionals and peers, fostering discussions on social sustainability and its intersections with topics such as AI, mental health, and innovation.

      Youths will get to:

      • Network with experts, including KPMG professionals, to gain insights and career perspectives.
      • Explore cutting-edge trends and how they shape opportunities for youth locally and globally.
      • Contribute to critical conversations about Singapore's future.
         
      Participants can register for Track A and/or Track B.

      Module Breakdown

      gen2050 track a and b

      Programme launch - Event highlights

      5 June 2025 marked the official launch of Gen2050 Youth Action Plan, officiated by Senior Parliamentary Secretary Goh Hanyan (Ministry of Culture, Community and Youth, and Sustainability and Environment), alongside David Chua, Chief Executive of the National Youth Council Singapore, Lee Sze Yeng, Managing Partner of KPMG in Singapore, and Ross Gan, President of the Institute of Public Relations of Singapore (IPRS).

      The event brought together close to 200 passionate youths who participated in the inaugural Gen2050 youth dialogue on the impact of AI on future jobs.  

      A key highlight at the event was the Gen2050 Youth Activation Zone - a dynamic space featuring interconnected hubs of activity. From the Be in Front platform to inspiring showcases by institutes of higher learning, the zone embodied the spirit of youth-led innovation and advocacy. It empowered young individuals to voice their convictions, take action and drive meaningful social change.



      FAQs

      Looking for more answers? Explore our Frequently Asked Questions (FAQs) page for detailed insights and support.



      Connect with us


      National Youth Council (NYC)
      KPMG
      Institute of Public Relations of Singapore (IPRS)

      Sharon Son

      Deputy Director, Corporates & Sector, Partnership Lab,
      National Youth Council (NYC)

      Email: sharon_son@nyc.gov.sg

      VC John

      Chief Marketing Officer (CMO),
      Head of Clients & Markets,
      KPMG in Singapore

      Email: vcjohn@kpmg.com.sg

      Ross Gan

      President,
      Institute of Public Relations of Singapore,
      (IPRS)

      Email: admin@iprs.org.sg