In a world where nearly every aspect of modern life is powered by tech, the impetus to build digital trust has never been greater. But digital transformation is threatening to undermine the sanctity of trust, raising several ethical and regulatory challenges. 

For example, the introduction of AI and machine learning technologies — while crucial to accelerating efficiency and productivity — has also sparked concerns about widening  inequality gaps and privacy violations. As user data continues to be a growing source of competitive advantage, consumers are increasingly calling for fair and transparent data collection and processing techniques built on accountability and assurance. 

Beyond delivering core services, there is now a greater onus on organisations to address wider societal and enviromental concerns amidst an increasingly complex regulatory landscape. To strengthen consumer confidence and ensure seamless data privacy compliance, companies are turning to cyber security and privacy solutions. 

In our cyber trust insights 2022 report, we provide key perspectives into how C-suite executives and chief information security officers (CISOs) can play a critical role in establishing and embedding robust digital trust practices. This includes a 5-step strategy to help companies build trust through resilient cyber security and privacy frameworks. 

At a glimpse: Digital trust in Singapore


of Singapore business leaders admit that information security at their organisation is shaped by compliance requirements instead of long-term business ambitions


of Singapore business leaders cited recent data breaches or other cyber incidents as the top factor affecting trust

8 in 10

Singapore businesses cite increasing trust across the stakeholder spectrum as the leading consideration for their cyber risk programme

5 key steps to build trust through cyber security and privacy

Integrate cyber security and privacy solutions into your organisation's business processes, governance and culture. Treat it like a key business function rather than a compliance requirement. 

Create a robust digital trust framework by collaborating with chief data officers and chief privacy officers to help establish, embed and sustain digital trust.

Recognise the CISO's potential to address wider enviromental and societal concerns. This can include meeting ESG goals or tackling ethical issues concerning AI. 

CISOs who win the support of the C-suite and the board might be better positioned to help steer the digital trust agenda. This will entail transforming the job scope of a CISO from a narrow technical role to that of a strategic enabler.

Identify key partners within the organisation’s ecosystem and collaborate closely with them to help improve trust and build resilience. 

Read the full report for more key insights.

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