Commercial Vehicles
Centre of Exellence

Steering towards Automotive excellence

The commercial vehicles industry needs to master critical challenges across the transportation ecosystem to achieve excellence.

• A

  Generating sustainable, profitable growth

  

  Currently, there are limited opportunities for profitable growth and lower valuation than comparable industry sectors. Industry players need to explore opportunities to become attractive for shareholders and investors.

• B

  Enhancing product excellence through customer-centric solutions

  

  Industry players struggle with capability limitations related to integrating customer-centric solutions into product offering and to manage several business models in parallel. Amongst others, this includes new ways of working related to business development, service design and sales enablement across the retail network.

• C

  Commercialising new powertrains

  

  There is a risk of overinvestment into electrification capacities versus market demand. Cost positions and market demands for electric and hydrogen powertrains are behind those of diesel engine trucks.

• D

  Building resilience against cyber threats and other risks

  

  Cyber attacks and geopolitical conflicts pose major threats for international companies. This is especially true within the transportation ecosystem, as more vehicles on the road are connected than ever before. The commercial vehicle sector's digital reliance across its value chain is vulnerable, which requires targeted mitigation effort.

• E

  Generating business impact through new technology

  

  New technology is fundamentally transforming automotive and transformation during the upcoming years. The winners will be those, which can generate new business through new technology, including improved customer engagement, operational excellence, and workforce empowerment.