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      Asasiyat provides strategic insights on the importance of developing a sound digital strategy in response to evolving customer needs, market challenges, and technological disruptions. A well-defined digital strategy enables organizations to leverage emerging technologies and new capabilities to reshape financial, business, and operating models.

      Digital strategy focuses on enhancing business performance by reimagining operations, services, and processes. Establishing a clear blueprint allows organizations to identify opportunities where digital tools can drive efficiency, innovation, and sustainable growth.

      This publication explores key technologies, their potential impact, and how leading organizations are redefining their strategies to unlock value through digital transformation. It also outlines essential triggers, objectives, and approaches that support the formulation of an effective digital strategy.

      Through Asasiyat, KPMG seeks to foster meaningful dialogue with leaders and decision-makers on how strategic digital initiatives can shape the future of business success.

      Asasiyat - Edition 1


      Asasiyat - Edition 2

      Asasiyat - Edition 3

      Contact us

      Venkatesh Krishnaswamy

      Partner, Head of Advisory

      KPMG in Qatar