We believe that the combination of the transformative power of artificial intelligence with human expertise and ingenuity is effectively the driving force that will enable AI to prosper in the business world, generating value ethically.

At KPMG, our mission is more than to keep up with changing technology. It's to be part of it.
In order to achieve this, our professionals have played a fundamental role in exploring new tech tools, leading initiatives that integrate AI safely and strategically, guided by values such as those of trust and transparency.

In the AI-powered solutions supplied to our clients, we have doubled down on our commitment to apply ethical business development criteria aligned with our organisation's values and professional standards. This means that we help establish deeper digital trust among clients, employees, regulators and other stakeholders, ensuring that AI not only enhances professional development, but also respects it.

The KPMG Trusted AI principles

Across KPMG member firms, our approach to artificial intelligence includes foundational principles that guide our aspirations in this space, demonstrating our commitment to using it responsibly and ethically:

Values-driven

We implement artificial intelligence as guided by our values. They are our differentiator and shape a culture that is open, inclusive and operates to the highest ethical standards.

Our Values inform our day-to-day behaviours and help us navigate emerging opportunities and challenges.
Human-centric

We prioritise human impact as we deploy artificial intelligence and recognise the needs of our clients and our people.

We are embracing this technology to empower and augment human capabilities — to unleash creativity and improve productivity in a way that allows people to reimagine how they spend their days.
Trustworthy

We adhere to our principles and the ethical pillars that guide how and why we use artificial intelligence across its lifecycle.

We strive to ensure our data acquisition, governance and usage practices uphold ethical standards and comply with applicable privacy and data protection regulations, as well as any confidentiality requirements.

We recognise that the field of artificial intelligence is rapidly evolving — and so is our approach. As the technology advances and legal, ethical, risk and regulatory standards mature, we will continue to review and evolve our approach as necessary.

The KPMG Trusted AI principles

Our commitments

Throughout the KPMG organisation, our approach to trusted artificial intelligence rests on ten ethical pillars across the artificial intelligence lifecycle:

Fairness

AI solutions should be designed to reduce or eliminate bias against individuals, communities and groups.

Transparency

AI solutions should include responsible disclosure to provide stakeholders with a clear understanding of what is happening in each solution across the AI lifecycle.

Explainability

AI solutions should be developed and delivered in a way that answers the questions of how and why a conclusion was drawn from the solution.

Accountability

Human oversight and responsibility should be embedded across the AI lifecycle to manage risk and comply with applicable laws and regulations.

Data integrity

Data used in AI solutions should be acquired in compliance with applicable laws and regulations and assessed for accuracy, completeness, appropriateness and quality to drive trusted decisions.

Reliability

AI solutions should consistently operate in accordance with their intended purpose and scope and at the desired level of precision.

Security

Robust and resilient practices should be implemented to safeguard AI solutions against bad actors, misinformation or adverse events.

AI is transforming the world in which we live — impacting many aspects of everyday life, business and society.

KPMG Member Firms help organisations utilise the transformative power of AI, including its ethical and responsible use.

As KPMG harnesses the power of AI and accelerates its adoption, we recognise that advanced technologies can introduce complexity and AI risks that should be addressed clearly and responsibly.

Throughout our global network, we are committed to upholding ethical standards for AI solutions that align with our values and professional standards, and that foster the trust of KPMG clients, people, communities and regulators. We are steadfast in our commitment to act in a way that serves the public interest, honours public trust and demonstrates our commitment to professional excellence.

KPMG Trusted AI is our strategic approach and framework to designing, building, deploying and using AI strategies and solutions in a responsible and ethical manner so we can accelerate value with confidence.

Organisational diagram with three main sections. The first section, entitled ‘Development and Monitoring,’ lists four topics: Fairness, KPMG Trusted AI, Trustworthy Security, and Reliability. The second section is titled ‘Evaluation’ and contains four items labelled A to D. The third section is simply titled ‘Modelling’. The section titles are connected by vertical dotted lines, suggesting a visual sequence or hierarchy.

Like many other global organisations, we understand responsible AI is a complex regulatory, business, and technical challenge and recognise that as scrutiny and regulation of AI increases, organisations may need policies and practices they can positively employ across their business. There is critical need to deploy AI responsibly. With KPMG's Trusted AI framework, we bring together the ingenuity, business, and industry experience of KPMG professionals with the power and scale of AI programs to help organisations address this challenge with confidence.

David Rowlands

Global Head of Artificial Intelligence

KPMG International

Trusted AI Services

Building trust in AI

From conceptualisation to the final deployment, KPMG professionals help navigate through the intricate terrain of leading technologies, cultivating an environment with confidence and trust in AI's transformative capabilities. By identifying avenues for change, devising action plans and adhering to industry benchmarks, KPMG firms' suite of AI services not only helps drive innovation but does so in a manner that is both ethical and responsible.

How KPMG professionals can help

Drawing upon extensive proficiency in risk management alongside innovative digital solutions, KPMG firms help empower organisations to propel toward strategic growth and innovation with integrity and foresight.

Learn more about our Trusted AI services

AI risk assessment

KPMG professionals help tailor frameworks designed to embed Trusted AI principles into various stages of your AI initiatives. Risk assessments for single AI/machine learning (ML) algorithms as well as broad assessment reviews of entire AI programs. Development of AI policies and procedures based on principles of integrity, fairness, resilience and explainability.

AI risk transformation

We help you ensure accountability throughout the AI lifecycle to integrate trust into your broader machine learning processes. We also establish and implement governance, policies, procedures and operating models spanning the AI ecosystem including training, evaluating and continuous monitoring of AI models.

AI regulations and compliance

KPMG professionals help you anticipate the impacts of AI regulations and compliance requirements on your AI systems. Conduct detailed checks to align your AI practices with international and industry-specific regulations. Continuous monitoring and updates to keep your AI systems compliant in a rapidly evolving regulatory landscape.

How KPMG member firms are helping clients and our employees leverage the potential benefits of AI

Our experience in regulation, tax transparency, audit innovation, risk, security, privacy, and other critical areas prove beneficial in the fast-emerging space of trusted artificial intelligence. Our multibillion dollar investment in artificial intelligence capabilities positions us to harness the advantages of artificial intelligence, amplifying the quality of KPMG member firms' client engagements and enhancing our employee experience in a way that is responsible, trustworthy and safe.

KPMG Trusted AI services can help with designing, building, deploying, and using artificial intelligence tech solutions in a responsible and ethical manner, seeking to accelerate value with confidence.
Analysts recognise that KPMG is an industry leader in artificial intelligence, machine learning, data analytics, cyber security and risk.
KPMG professionals have industry and domain experience which can help you understand where and how risks specific to your business can emerge.
KPMG's global network of strategic alliances and investments helps give member firms enterprise depth with boutique agility.
As an early access partner for Microsoft 365 Copilot and Azure OpenAI Service, KPMG professionals will pilot the technologies with select business groups across the global organisation, bringing together the increased capabilities of these tools with their experience, insights and sector expertise to enhance client engagements and accelerate digital solution development.

Talk to our specialists

Pedro Dias

Technology Consulting Partner

KPMG in Portugal

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KPMG Trusted AI

The KPMG Trusted AI principles

Values-driven

Human-centric

Trustworthy