International electronics retailer Euronics has become increasingly conscious of sustainability challenges in recent years, such as the increasing amount of electronic waste, the use of critical materials, CO2 level increases and an ever-growing climate footprint. All these are sustainability challenges which focus mainly on the environment. Several Euronics member countries were already looking for ways to take action on sustainability themselves, which was the decisive factor for the company to start working on it organisation-wide and to develop an overall sustainability strategy that can be effectively implemented in the short term up to 2025, but also extends further to 2030 and even 2050.
To achieve this, KPMG was asked to join as a partner in helping to develop a sustainability strategy, implement it and, of course, achieve the goals. One of the main goals here is undeniable: to reduce CO2 emissions to zero by 2050.