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      Strategic Advisory for Your Business Success

      At KPMG, strategic advisory is not just support—it is the foundation of a modern business model and the creation of long-term value. We deliver solutions rooted in our clients’ real needs, grounded in practical insights, and aligned with market trends. Our Strategy Advisory practice helps companies across industries develop clear plans for growth and transformation.

      Our approach, backed by KPMG’s global knowledge and experience, combines practical solutions based on deep market understanding, customer needs, and modern technologies.

      Working closely with executive teams, we co-create strategies that connect all parts of the organization and enable both results and long-term development. Together with our clients, we support the implementation and integration of business models, new products, and services into daily operations. Through market analysis, trend monitoring, and scenario planning, we help companies identify new opportunities, respond to changes in a timely manner, and secure sustainable growth.

      Related services

      Market Understanding and Opportunity Assessment

      In strategic investments and market entry decisions, assessing the commercial viability of the target business is crucial. Through commercial due diligence, our team evaluates market trends, competition, customers, and opportunities—providing a clear picture of potential and risk. This enables clients to make informed decisions and unlock greater value.

      Strategy Definition and Organizational Transformation

      We help companies define core markets, develop “where to play” and “how to win” strategies, identify new revenue streams, enhance customer experience, and enter new markets successfully. We design and implement tailored transformation strategies, optimize operating models, digitize functions, and build agile, resilient supply chains—ensuring long-term success.

      Portfolio Review and Optimization

      We support management in strategically assessing business units, identifying acquisition opportunities, divesting non-core operations, and maximizing overall portfolio value.

      Financial Stability

      We help optimize financial performance and enhance profitability by supporting informed decision-making aligned with overall business strategy. We monitor market changes and adjust financial strategies to support growth, resource efficiency, and long-term value creation.

      Customers, Products, and Innovation

      We support companies in optimizing product portfolios, strengthening brands, identifying attractive customer segments, and developing innovative solutions to scale profitability.

      Asset and Investment Management

      Our asset management approach in manufacturing helps management identify risks and opportunities through in-depth analysis and data-driven insights. Leveraging our global expertise and resources, we provide tailored advice for developing sustainable strategies and optimizing production—enhancing both efficiency and profitability. We support the full investment lifecycle, from investment analysis and preparation to establishing efficient approval, monitoring, and implementation processes.

      Program Management Office (PMO) and Change Management

      We establish and lead the PMO function to coordinate all transformation initiatives, track progress, and ensure alignment with strategy and expected outcomes. During integration processes, we develop clear change and communication strategies—ensuring timely information sharing that strengthens organizational stability and adoption of change.

      Strategic Support for Small and Medium-Sized Enterprises (SMEs)

      We tailor strategies for SMEs by analyzing markets and business models, recommending practical solutions, and supporting implementation to ensure sustainable growth and long-term value.

      Contact us

      Uroš Ačanski

      Senior Partner, Head of Advisory

      KPMG in Serbia and in Montenegro


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      Please use the RFP submission form to provide detailed information about the specific services and areas where KPMG can offer assistance and support.

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