Masaya Nakamoto

Masaya Nakamoto has worked in system sales and marketing including product strategy, sales strategy, and channel strategy at an information device manufacturer, and has 25 years of experience as a consultant. He began providing service since the dawn of customer relationship management (CRM) in Japan in the 1990s and is currently a leader of CRM business in the consulting industry. He has led over 230 reform projects in CRM such as business strategy, customer strategy, marketing reform, sales reform, customer service reform, and business intelligence. He is also experienced in the management of consulting firms. He has authored numerous books including "Practical CRM: Evolving Customer Relationship Management" (Japan Productivity Center Publishing, 2009), "Encyclopedic Dictionary of Information Technology Engineers" (Nikkei Business Publications, Inc., 2003), "Customer Happiness Principle" (DIAMOND, INC., 2002), "Wholesale Information System that Wins in the New Century" (Management Information Publisher, 1999), and "Information Leader Development Textbook" (Information-technology Promotion Agency, Japan, 1996).