Harnessing India’s Sports Tourism Potential

Sports tourism’s contribution in the global and Indian economy and outlines measures and considerations to harness India’s sports tourism potential.
Harnessing India’s Sports Tourism Potential

Sports and tourism, both integral in Indian history and culture, have immense potential. The TL highlights sports tourism’s untapped market potential to improve global standing and position, along with sport tourism’s substantial economic impacts. It presents a comprehensive overview of the global sports tourism industry, its economic impact on nations, and India in particular. It identifies the correlative relationship sports and tourism play in developing economies, supporting sports development, infrastructure development at tourism destinations. It elaborates on specific sports events driving the global and national sports tourism industry influencing travel trends, sports development, infrastructure development, and economic development in global and national regions. 

The sports industry and the tourism industry are deeply correlative and influence infrastructure development, with the potential to enhance, social, environment, and economic sustainable development. Such impacts have been elaborated and specified with sports events examples and the large economic impacts they have had on host destinations. The report highlights India’s private sector and government initiatives that employ substantial investments in technology, environment, and sustainability in sports tourism development. It further identifies the role of technology, private sector and government initiatives, including collaborations related to the sports, travel, hospitality, and tourism industries. The TL specifically identifies global and national sports events and their direct and indirect impact on the travel, tourism, and hospitality industry and sectors, furthering sports events economic impacts and development potential. 

The report briefly alludes to the anticipated rising trends in the sports and tourism industries. Such anticipated growth and popularity of sports events and related travel and tourism trends in diversified sports events fuels investment opportunities in planning sports tourism development. 

Further, it showcases how sports development impacts economic development and infrastructure development, in sports tourism, encouraging and incentivising the private sector. It lists private sector and government initiatives related to sports tourism development focusing on encouraging national, regional sports events. The TL showcases specific government and private sector initiatives that encourage sports tourism and advance infrastructure development sustainably at tourism destinations, benefitting local communities. It recommends harnessing India’s sports tourism potential to further advance well-planned infrastructure development, marketing and investment opportunities, development of policies and programmes to benefit global standing and national development. It identifies specific technology used in sports events to enhance involvement and engagement that can drive sustainability and reduce sports events carbon footprint. The report elaborates on the substantial economic impact popular sports events induce, and other regional, and traditional sports making a noticeable economic impact on host destinations.

The report presents a comprehensive overview of the global sports tourism industry, its economic impact on nations, and India in particular. It highlights specific sports events that drive the global and national sports and tourism industries. The tourist influx and infrastructural development that accompany large global and national, regional sporting-events, and their induced multifaceted economic impacts. Further, the TL identifies the role of policy initiatives, technology, and collaborations related to the sports and tourism industries. In conclusion it advocates for a collaborative approach amongst government, industry stakeholders, and the sports community.

Harnessing India’s Sports Tourism Potential

Harnessing India’s Sports Tourism Potential

Sports tourism’s contribution in the global and Indian economy and outlines measures and considerations to harness India’s sports tourism potential.

Key Contact

Akhilesh Tuteja

Partner & National Leader, Clients and Markets

KPMG in India

Aalap Bansal

Partner

KPMG in India

Vivek Agarwal
Vivek Agarwal

Lead Partner, Industrial and Infrastructure Development Advisory, Government and Public Services

KPMG in India


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