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      The global data centre sector is in the midst of an significant build-out, but the story isn’t simply about catching up; it’s about a widening gap. North America has long led the charge, and while Europe continues to grow, the pace of expansion is increasingly constrained by structural bottlenecks.

      Demand remains robust worldwide, fuelled by cloud adoption, AI workloads, and the relentless growth of digital services. Developers are racing to add capacity, and in the U.S., this has triggered a frenzy of construction in hubs like Northern Virginia, Dallas, and Phoenix.

      Yet questions linger over how sustainable this surge will be, with some warning that future share price corrections or another “DeepSeek moment” could temper the exuberance. This is a sector where supply-side constraints such as power availability, grid access, and skilled labour shortages, ultimately keep a lid on how frothy things can get.

      Europe, by contrast, faces deeper structural challenges. Growth is healthy in the Nordics, and secondary hubs such as Berlin, Lisbon, and Zaragoza are emerging, but overall progress is slower and fragmented. Regulatory hurdles, energy constraints, and planning delays have made scalability difficult.

      In the UK, for example, the grid connection queue has swelled beyond 700 GW, prompting milestone-based reforms to prioritize viable projects. In many European markets, securing a grid connection can take seven to ten years, making power access the single most critical factor in site selection and investment timing.

      Developers are increasingly looking beyond the traditional FLAP-D markets (Frankfurt, London, Amsterdam, Paris, Dublin) to regions where grid access is more attainable.


      Estimated installed watts per capita - 2025



      Source: KPMG analysis

      While 2024 and 2025 were marked by a wave of mega announcements, industry frustration is mounting over the lack of tangible progress. Executives in construction and engineering firms we speak to note that despite frequent plans for hyperscale and AI-ready facilities, the gap between ambition and execution continues to widen, fueling discontent.


      Selected large capital commitments for data centre development in Europe, not exhaustive



      Source: KPMG analysis

      Christopher Brown

      Partner, Head of Strategy

      KPMG in Ireland


      Market evolution

      Looking solely at billions in committed capital and megawatt additions doesn’t tell the whole story. These metrics aren’t always the best proxy for market momentum, as companies and investors increasingly seek more nuanced ways to compare regional growth. So, how else can we assess the evolution of the US and European markets?

      Revenue segmentation by geography for companies heavily exposed to data centres offers insight into where demand translates into actual business activity.

      To move beyond headline figures, we examined the supply chain as a proxy for regional momentum. Specifically, we focused on companies with clear exposure to data centre infrastructure; those that disclose geographic revenue and maintain transparent product flows. This excludes highly complex ecosystems like semiconductor manufacturers, where tracing end-use is challenging.

      The data highlights a clear disparity in supply chain growth between Europe and North America. From 9M 2024 to 9M 2025, selected supply chain participants in Europe grew by +9%, while North America surged ahead with +16% growth.


      Selected supply chain participants relative geographic growth



      Even European-headquartered companies in our sample are seeing their fastest growth in the US, underscoring the imbalance in regional momentum:

      • Munters: Its Data Center Technologies segment shows robust overall growth, but the bulk of orders originate from North America. In Q4 2024 alone, two major US deals worth SEK 2.2 billion were booked, and investor updates consistently show the Americas driving ~59% of group order intake.
      • ABB: Reported its highest-ever quarterly order intake in Q2 2025, with US orders surging 37% year-on-year, far outpacing overall growth of 14%. Data centre-related orders grew 10-20%, and roughly half of ABB’s global data centre business is now US-based.
      • Legrand: Its data centre business grew over 30% year-on-year in the first nine months of 2025, but regional performance diverged sharply: North & Central America rose 18%, while Europe barely managed 1.5%. Nearly 40% of Legrand’s revenue now comes from the US, buoyed by AI-driven demand.

      Implications for Europe’s Ecosystem

      European supply chain players in construction, contracting, and OEM sectors should view the US data centre market as a serious growth opportunity. It represents a chance to diversify revenue streams and tap into a market where scale and investment intensity far exceed those in Europe.

      However, success will depend on building a local presence, securing compliance with US standards, and forming strategic partnerships to navigate regional regulations and procurement norms.

      Feasibility hinges on operational readiness rather than market potential. European companies must adapt to US-specific certification requirements, labour practices, and contractual frameworks, which differ markedly from those in Europe.

      Establishing joint ventures or alliances with local contractors and distributors can accelerate entry and reduce risk. Additionally, differentiating through advanced technologies and modular solutions can provide a competitive edge in a market increasingly focused on efficiency. While barriers to entry are real, the scale of opportunity makes a well-planned, phased approach highly compelling for firms seeking outsized growth.

      Several European companies have already begun to act on these opportunities, demonstrating what a strategic US expansion can look like in practice. They demonstrate the feasibility of establishing operations and capturing growth in the world’s largest data centre market.


      Irish-headquartered CEL specialises in modular power systems and switchgear for hyperscale and AI-driven data centres. The company recently expanded into the US with a USD40m investment in a 400,000 sq ft manufacturing facility in Virginia, aiming to generate USD500m annual revenue by 2030.

      CEL’s strategy focuses on engineering-led growth, UL/IEC-certified products, and global deployment capability, while maintaining strong roots in Ireland for design and talent development.

      Its approach emphasises agility and bespoke solutions for complex power density challenges, positioning CEL as a niche but scalable partner for cloud and colocation operators.

      Hanley Energy strengthened its footprint in Virginia’s “Data Center Alley” with a major expansion in 2025. Virginia’s status as the world’s largest data centre market was a key factor in this strategic move.

      The company committed USD8m to grow its US operations, adding a new facility in Loudoun County and creating almost 350 new jobs, including skilled electricians and apprentices.

      This investment supports Hanley’s mission to deliver turnkey critical power solutions for hyperscale and cloud data centres.

      LPI is now being invited to participate in US projects by hyperscale clients who are already familiar with its integrated approach to lightning protection.


      Get in touch

      The evolution of today’s built environment landscape is faster than ever before, and sector players need to think about how they are going to respond in real time to capitalise on these changes. Connect with us today to explore how our strategic services can empower your organisation.    

      Ireland's leading strategy team; articulating your vision through insights and evidence
      Christopher Brown

      Partner, Head of Strategy

      KPMG in Ireland

      Scott Davison

      Associate Director

      KPMG in Ireland

      Morgan Mullooly

      Associate Director

      KPMG in Ireland

      Byron Smith

      Associate Director, Strategy

      KPMG in Ireland


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