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      Agentic artificial intelligence (AI) is rapidly redefining how organisations operate, innovate and compete. As businesses across every sector race to capture value from generative AI, many now face a pivotal decision: should they build, buy or borrow AI agents?

      Determining the right path is more than a technical consideration. It is a strategic choice that shapes competitiveness, speed to value, governance and long term differentiation.

      New KPMG global research shows that enterprises are moving quickly. More than 40 percent of companies have already integrated AI agents into their workflows, up from just 11 percent in early 2025. With such momentum comes complexity as leaders work to select the right approach for their organisation while safeguarding trust, security and compliance.

      This page outlines the build buy borrow framework for agentic AI and explores what Irish organisations should consider as they shape their own strategies.

      Owen Lewis

      Partner, Head of AI & Velocity, Head of Banking & Capital Markets, Global Lead for Financial Services Cost Transformation

      KPMG in Ireland


      Understanding the agentic AI landscape

      Agentic AI represents a major step beyond standalone models or chat interfaces. These systems are capable of reasoning, taking actions, coordinating workflows and collaborating with human teams.

      They range from simple “Tasker” agents that handle repetitive tasks to advanced “Orchestrator” agents that manage multistep processes, integrate data sources and make decisions within predefined guardrails.

      As AI agents evolve into digital collaborators, the choice between building bespoke solutions, purchasing prebuilt platforms or developing solutions jointly with partners becomes central to achieving value at speed. Each path offers distinct advantages along with important trade-offs.


      1. Building AI agents in house:
      Maximum control and differentiation

      Building proprietary AI agents gives organisations the greatest degree of customisation, security and competitive differentiation. When an agent is developed internally, even if based on widely used frameworks such as LangGraph or the Microsoft Agent Framework, the organisation retains ownership of the architecture, workflows, embedded expertise and long-term roadmap.

      This is especially appealing where models interact with high sensitivity data or require extensive domain tuning. For sectors such as healthcare, life sciences, financial services and technology, industries where Ireland has substantial activity, an in-house build can align AI capabilities closely with regulatory obligations, risk management protocols and proprietary workflows.

      However, the build path requires significant internal capacity. It depends on strong engineering talent, robust governance, the availability of subject matter experts, a dedicated product management approach and the infrastructure needed to support continuous evaluation and improvement.

      For organisations with these capabilities already in place, building agents can deliver long term strategic value. For many others, the development timeline and resource intensity make pure in house builds more challenging.


      2. Buying prebuilt AI agents:
      Accelerating time to value

      When speed, proven capability and operational certainty are the priorities, buying prebuilt AI agents from trusted vendors can be highly effective. Today’s market includes hundreds of enterprise ready tools spanning automation, analytics, finance operations, customer experience and employee support.

      Many provide validated compliance, secure cloud infrastructure and configurable modules that integrate with existing systems.

      Prebuilt agents are particularly well suited when organisations:

      • have urgent business requirements
      • do not have sufficient internal AI engineering talent
      • need reliable and repeatable functionality
      • want to avoid major upfront investment
      • operate workflows where off the shelf solutions meet most requirements

      Buying introduces other considerations, including vendor lock in, limited customisation, data handling constraints and reliance on external update cycles. Rigorous due diligence is essential, including assessment of vendor governance, transparency, integration support and long term roadmap alignment.

      For many Irish organisations, buying offers an effective way to scale AI quickly while avoiding unnecessary risk.


      3. Borrowing through partnership:
      Sharing the load and accelerating innovation

      The third pathway, borrowing, involves developing AI agents jointly with external partners such as technology providers, cloud hyperscalers or consulting organisations like KPMG. This approach blends an organisation’s proprietary data and domain expertise with a partner’s engineering capability, architecture frameworks and accelerators.

      Borrowing is particularly effective for organisations that:

      • need to move quickly but lack internal engineering capacity
      • want to minimise capital expenditure
      • require tailored solutions but cannot support a full internal build
      • would benefit from knowledge transfer and capability uplift
      • need support integrating AI within complex or legacy environments

      Partnership models reduce development risk, maintain strategic flexibility and allow organisations to pilot and refine solutions before scaling.


      Choosing the right path: A strategic decision

      Selecting between build, buy or borrow requires a structured assessment across several dimensions:


      • Workforce capabilities

        Does your organisation have the AI engineering and governance maturity to build and maintain agents internally?

      • Technical infrastructure

        Can your systems support real time data access, observability, integration and secure orchestration?

      • Data suitability and context engineering

        Is your data accessible, high quality and optimised for AI retrieval?

      • Risk, trust and compliance

        What regulatory frameworks apply, including the emerging EU AI Act, and what level of auditability is required?

      • Speed to value

        How quickly must the organisation deliver measurable outcomes?

      • Long term strategic importance

        Is the agent a core differentiator or a supporting capability?


      In many cases, the optimal strategy is hybrid. Organisations often begin by buying agents to meet immediate needs, borrow through partnership for more customised requirements and build strategically for capabilities that offer enduring competitive advantage.


      Why this matters for Irish organisations

      Ireland is home to one of the world’s most advanced digital economies, with major multinationals and domestic leaders driving innovation across finance, healthcare, retail, manufacturing and government. As AI adoption accelerates, organisations increasingly need strategies that deliver trust, efficiency and competitive advantage without unnecessary complexity or risk.

      Agentic AI provides an opportunity not only to automate but to reimagine how work is done. The organisations that succeed will be those that treat the build buy borrow decision as a strategic choice rooted in governance, capability and a clear understanding of what drives long term value.

      KPMG Ireland supports clients across all three pathways, from developing bespoke agentic solutions to deploying proven platforms and co creating with global technology partners. The focus is on transforming AI from experimentation into sustained enterprise value.


      For further detail, download our guide

      Navigating the build, buy, or borrow decision

      (PDF, 7.6MB)

      Get in touch

      If you would like to explore how agentic AI can support your organisation, whether through building bespoke agents, deploying proven solutions or partnering on co development, please contact our team below.

      We would be delighted to support you on your AI journey.

      Owen Lewis

      Partner, Head of AI & Velocity, Head of Banking & Capital Markets, Global Lead for Financial Services Cost Transformation

      KPMG in Ireland

      Rory Timlin

      Partner, Management Consulting

      KPMG in Ireland

      Colm O'Neill

      Partner, Head of Consulting, Global Head of Power and Utilities

      KPMG in Ireland


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