Skip to main content


      The retail sector is reimagining how we shop, how we connect with brands, how supply chains are managed, and how value is created for consumers. At the center of this transformation is artificial intelligence (AI). Many in the industry may wonder, can this technology truly deliver on the promise of revolutionizing retail, or will it remain a buzzword without substance?

      At KPMG, we believe the answer lies in how retailers harness AI to create meaningful change — starting with the consumer. In this report, read about how retail leaders around the globe are using AI to help improve customer experiences, boost productivity and unlock new efficiencies. Valuable advice on how organizations can prepare for the rise of agentic AI is also offered.

      Key highlights

      In this report, read how:

      • Leading fashion retailer, Nordstrom has seen meaningful increases in productivity across several areas of its business including its e-commerce site, in-store technical support and customer service thanks to AI
      • International health and beauty retailer, AS Watson Group has used AI to improve its margins through demand forecasting, automated product replenishment, and logistics optimization
      • Lidl International's sourcing arm Lidl & Kaufland Asia (LKA) is building a predictive, intelligent network to transform its entire value chain

      Read the full report for more on these case studies.


      ai-retail-report

      AI in retail: Global lessons from strategy to storefront

      Sharing real-world examples of AI in action, benchmarks, and case studies


      Our people

      Daniel Lenardić

      Partner, Management Consulting

      KPMG in Croatia


      Connect with us

      KPMG combines our multi-disciplinary approach with deep, practical industry knowledge to help clients meet challenges and respond to opportunities. Connect with our team to start the conversation.