Most organizations approach AI the same way: find a manual task, automate it, move on. The result is a patchwork of isolated improvements that rarely adds up to real transformation. Meanwhile, the gap between AI ambition and AI impact keeps growing.
We believe there is a better way. Not optimizing what you have, but fundamentally rethinking how work gets done, with AI as the starting point rather than an afterthought.
That is what NewPractice is built for.
The challenge we see across industries
Across the Nordics, organizations face the same tension. Leadership teams have set bold AI ambitions, invested in technology, and launched pilots. Yet most still struggle to move from experimentation to measurable business value at scale.
The reasons are consistent. Processes are designed around human effort, with automation bolted on at the edges. Initiatives remain isolated in single functions or teams, never connecting into the broader operating model. And the traditional approach to process improvement, mapping what exists and making it slightly better, delivers gains of 5 to 15 percent. Meaningful, but nowhere near the potential that AI unlocks today.
At the same time, the pressure to act is intensifying. Labor costs in Denmark and the Nordics continue to rise. Customer expectations are set by digital native companies that operate at a fundamentally different speed. Regulatory complexity in financial services, pharma, and the public sector demands more accuracy with fewer resources. And competitors who figure out how to scale AI across their operations will pull ahead in ways that are difficult to reverse.
The organizations that break through are the ones willing to challenge the status quo, not just in their technology stack, but in how they think about work itself.
We can help you with:
Our answer to the challenge is NewPractice, a methodology we have developed and refined over years of hands on delivery. Where traditional process improvement starts with what you have and asks how to make it faster, NewPractice starts with what is possible and asks how to deliver the outcome in a completely new way.
The difference is fundamental. Instead of automating individual steps in an existing workflow, we reimagine the entire process from technology outward, combining AI, machine learning, robotic process automation, generative AI, and human judgment into a design that typically achieves 30 to 100 percent automation.
We have applied NewPractice across industries, and the results are concrete:
- Order to Cash processes automated to 95 percent.
- Source to Pay reaching 80 percent automation.
- An entire outsourced shared service centre backsourced to near zero manual headcount through AI.
- Freight rate forecasting models predicting market direction with 85 percent accuracy, outperforming human teams by 40 percent.
- Month end closing redesigned to over 60 percent automation, combining eight technologies and delivering recurring annual savings of €425,000.
Behind every engagement is a team that combines deep process expertise with frontline AI and technology capability. We work across strategy, data governance, data platforms, digital products, ethics and compliance, and ESG. And we draw on the full strength of KPMG's global network while staying grounded in the Danish market and the Nordic business context.
Our approach
Every NewPractice engagement follows a clear structure designed to move quickly from insight to action.
We start with a NewPractice Scan, where we work alongside your team to identify the processes with the highest transformation potential. We look for end to end workflows that involve significant manual or repetitive effort, impact cost, revenue, or customer experience, and have measurable improvement potential.
The core of the method is our NewPractice Canvas, a structured workshop format where we deconstruct your process and rebuild it from scratch. We do not map what exists in detail. Instead, we focus on the purpose and the desired outcome, then design the shortest, smartest path from input to output using the full range of AI and automation technologies available today.
The Canvas applies five lenses that challenge conventional thinking: zero human processing, questioning inputs and outputs, treating work as free, thinking in crisis scenarios, and taking the customer's perspective. These lenses force a fundamentally different conversation, one that consistently uncovers opportunities traditional analysis misses.
From the Canvas, we move to a qualified solution design with a technology assessment, a business case, and an implementation roadmap. We then build, deploy, and scale, typically on platforms your organisation already uses. Our recent engagements have combined Microsoft Power Platform components, AI agents, and cognitive automation into solutions that go live in weeks rather than months.
Throughout the process, we work as a collaborative partner, not a distant adviser. Your subject matter experts are in the room from day one, because the people who know the process best are essential to reimagining it.
Why this matters now
Microsoft's 2025 Work Trend Index describes the emergence of what they call the Frontier Firm: an organisation built around intelligence on demand, powered by hybrid teams of humans and AI agents, structured to scale rapidly and generate value faster. Their research across 31,000 workers in 31 countries shows that 82 percent of leaders say this is a pivotal year to rethink strategy and operations. And the performance gap is already visible: 71 percent of employees at Frontier Firms say their company is thriving, compared to just 37 percent globally.
The Frontier Firm is not a distant vision. It is the direction every organisation is heading, whether by design or by necessity. The question is how fast you get there.
We see NewPractice as the method that bridges the gap between ambition and execution. Where the Frontier Firm concept describes the destination, NewPractice is how you redesign your operations to arrive there. It moves you from isolated AI experiments to connected, intelligent workflows where humans and AI agents work together by design, not by accident.
The journey unfolds in phases. First, every employee uses AI to accelerate their existing work. Then, AI agents join teams as digital colleagues handling specific tasks under human oversight. Finally, agents independently execute entire business processes while humans set direction, resolve exceptions, and focus on work that creates new value.
NewPractice is built to move you through all three phases, because we design for the end state from day one. We do not optimise your current process and hope AI fits. We start with the outcome you need and build the process around the technology that delivers it.
The organisations that act now will define the new standard. The ones that wait will spend the next decade trying to catch up.
Reach out to explore how NewPractice can reimagine your processes and accelerate your path to becoming a Frontier Firm.
