Numerous companies are at the forefront, pioneering ambitious plans to harness the power of new technologies, revolutionising the way business is conducted. At KPMG, we share this vision, actively contributing to this technological evolution. Our mission is to enlighten, guide and implement new ways of working through Data & AI technologies to create a better world.

In NewTech, we are dedicated to assisting our clients on their Data & AI journey, providing comprehensive support across a wide range of emerging technologies, including generative AI, machine learning, quantum computing, and hyperautomation. We also bring deep expertise in data engineering, data management, low-code solutions, and more. Since 2016, we've been at the forefront of innovation, delivering successful projects and earning the trust of delighted clients — and we're confident in our ability to support and enhance your company.

To ensure organisations realise the full potential of these technologies, we apply our ValueCapture method—a proven approach that transforms AI adoption into measurable business results. We help both employees and leadership build the right skills, and we lay the foundation for scalable AI initiatives that drive lasting value.

Every business holds the potential to become data-driven, scalable, and digital. Through our NewPractice methodology, we radically restructure and digitalise business processes. By leveraging intelligent automation, we design zero marginal cost operations with instant service delivery and infinite scalability—fundamentally changing the rules of competition.

Jens Krenk

Partner, Advisory

KPMG in Denmark

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From potential to impact: Discover, implement, and adopt AI solutions

From uncovering your current state and needs to embedding AI across your organization, we ensure your AI implementation delivers lasting success. Our solutions include:

AI Discovery
AI Implementation
AI Adoption

AI Discovery starts with value exploration, identifying high-impact use cases tailored to the business. In vision workshops, we introduce the NewPractice mindset, helping leaders explore technology potential and reshape processes with an AI-first approach.

We are technology-agnostic, focusing on the best fit between business needs, current setup, and potential. From this, we deliver clear recommendations and a roadmap of use cases. Execution workshops then define goals, stakeholders, risks, and business cases, laying the groundwork for implementation and scale.

Clients come to us for different reasons: to accelerate growth, reduce cost, shorten time-to-market, respond to board pressure, or explore new ways of working.

AI Discovery makes AI potential concrete, relevant, and actionable, supported by a business case and roadmap.

Our AI implementation services turn AI potential into working AI solutions to realize benefits. Since 2016 we have designed, built, and deployed AI solutions and bring a strong track record. Through close dialogue with you, we leverage our expertise in machine learning, GenAI, automation, data engineering, cloud and infrastructure to tailor solutions that seamlessly integrate with your existing business and technical landscape.

Our technology agnostic approach ensures we are up to speed on the product suite of multiple vendors, all while being open for building bespoke AI solutions to help you automate existing workflows, orchestrate enterprise-scale processes or even build new business based on your existing data.

We are curious by nature and by combining our AI-specialized business analysts with our developer capabilities, we ensure to ask the right questions, find the right product-market fit and support your organization with building new everyday operations powered by AI applications.

GenAI Adoption begins where proofs of concept end: making AI part of daily work. Without usage, even great models stay shelf-ware. We drive adoption on two levels.

Individual adoption: Through short “AI-Influencer” workshops, we identify champions and design role-specific use cases - marketers generating content, analysts summarizing dashboards, designers accelerating ideation. Guided sprints reinforce best practices, set guardrails, measure success, and build peer communities tied to personal goals and career growth.

Process adoption: We embed GenAI into core workflows by re-engineering high-volume tasks - like contract review, ticket routing, or product ideation, with models integrated into existing systems. Together with process owners, we define blueprints, business cases, and rollout plans, linking KPIs to team OKRs and ensuring compliance, reliability, and ROI through continuous improvement.

By aligning individual behavior with redesigned workflows, we turn curiosity into lasting impact by boosting speed, quality, and consistency while laying the foundation for sustainable AI transformation.

Enablers to scale AI successfully

Scaling AI successfully requires a strong foundation of key enablers, including good data governance, a strong data platform, ethical frameworks, and regulatory compliance. A clear strategy and a robust operating model ensure responsible and scalable AI adoption.

At KPMG, we help organizations design and implement AI strategies and operating models that drive measurable impact. By leveraging our AI Target Operating Model, organizations can succeed in building future-ready AI capabilities that foster innovation, accelerate decision-making, and unlock sustainable competitive advantages.

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With deep experience and a proven framework, KPMG helps organizations take a holistic and structured approach to Master Data Management — from analysis and design through to implementation — enabling clients to realize real business value from their data.

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Modernizing your data platform involves many factors, but our approach keeps business value as the guiding priority. We can help you with everything from program initiation to platform selection and value realization.

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As AI adoption accelerates, regulatory frameworks introduce new expectations for transparency, accountability and compliance. Organisations must implement strong AI governance structures to ensure ethical AI deployment while maintaining business agility.

At KPMG, we help organisations navigate AI regulations and establish governance frameworks that foster responsible AI innovation.

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Our team is well-equipped to advise on best-fit ESG reporting solutions through tailored ESG tooling comparisons. Based on what’s right for your organization, we can also leverage our technical expertise to implement a range of best-in-class ESG reporting solutions

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Our Products division offers AI-focused software and solution architecture products, including Optomo, our latest initiative designed to maximise your RPA investments.

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