Skip to main content

      The report Generative AI models — the risks and potential rewards in business examines what the future holds for ChatGPT and other generative artificial intelligence (AI) applications, including how they work and the risks and potential benefits.

      We believe that generative AI models have the potential to transform businesses through automating and executing certain tasks with unprecedented speed and efficiency. This is particularly true when human expertise and ingenuity is paired with deep understanding of how to use these programs and effectively harness their capabilities.

      However, it will take time and human expertise to unlock their full potential in a way that’s responsible, trustworthy and safe. If you’re considering using generative AI applications, it’s important to establish a set of internal processes and controls for everyone in your organisation to follow.

      With generative AI use expected to grow rapidly this decade, there’s no time like the present to get these conversations going and processes put in place. Read the full report to discover potential use cases and opportunities, as well as what to consider if you’re thinking of using generative AI applications in your organisation.
       


      PDF

      Generative AI models — the risks and potential rewards in business

      What the rise of ChatGPT, DALL•E 2, Bard et al. could mean for your organisation.


      Contact us

      Please reach out if you would like to hear more about how we can help your organisation.

      Bent Dalager

      Innovation Lead & Partner, Advisory

      KPMG in Denmark


      Read more insights here

      Financial reporting leaders’ AI expectations for their companies and external auditors.

      Strategies to get more value from your finance transformation

      A practical guide to the opportunity for AI across the front, middle and back office.

      In the race to keep up with rapid tech innovation, there’s a need to carefully balance speed, security and value.

      Subscribe to our KPMG insights newsletter




      Turn insight into opportunity with unique perspectives and actionable insights addressing the burning issues atop the C-suite agenda. We cover everything from ESG and new technologies to transactions and financial services.