Solution Offering: Pre Phase

In order to successfully realise investments in Ukraine, a thorough analysis of the relevant facts is required - in particular the requirements of the market and investment environment. Only on this basis can well-founded decisions be made, risks identified and minimised at an early stage and the implementation phases efficiently prepared.

KPMG supports investors in this phase with an experienced, specialised team that offers comprehensive advisory services.

Successful market development in Ukraine requires a detailed analysis of strategic options and factors critical to success.

Brownfield vs. Greenfield

We support investors in choosing the optimal form of investment - customised to the corporate strategy and local market conditions.

Brownfield analysis

With the brownfield analysis, we target the best strategy for market entry:

• Joint venture: We provide support in defining objectives, drafting contracts and implementation.
• Mergers: We support legally complex mergers with strategic and financial expertise.
• Acquisition: In the case of local company takeovers, we provide support in the evaluation of synergies and cost-cutting potential for rapid market development.

KPMG offers you the evaluation of potential partners and company profiling. A risk and financial assessment provides an optimal basis for the right decision when selecting compatible business partnerships.

Greenfield analysis

When setting up completely new branches on site, the KPMG team analyses the local infrastructure, examines the logistical conditions and carries out detailed location assessments. Industry-specific consulting services provide in-depth insights that also cover areas that go beyond the expertise of the local KPMG partners involved on site.

The needs assessment and evaluation cover the following topics:

• Infrastructure in all key sectors
• Labour force and resources
• Market potential
• Assessment of cost factors for energy, logistics, labour and materials
• Financial feasibility
• Environmental requirements

A successful market entry requires a clearly structured roadmap. The focus is on collaboration with relevant stakeholders, a customised pricing policy, robust organisational structures and a step-by-step scaling strategy.

We develop tailor-made concepts and strategies, analyse potential partnerships and establish contacts with key players.

Go-to-market strategy

A precise go-to-market strategy optimally aligns in-house capabilities with local market requirements. With a customised pricing strategy, robust contingency plans and carefully selected locations, we create the basis for a sustainable and profitable market presence.

Growth strategies

We develop individual localisation strategies as well as industry-specific product and service portfolios in order to tap into targeted sales potential. During the war, the focus is on essential goods and services; during the reconstruction phase, we expand our offering to include consumer goods and infrastructure projects.

In addition, we organise flexible sales structures and identify strategic partners in order to efficiently prepare for market entry and facilitate sustainable growth.

With a clearly structured portfolio plan, we support our clients from market development to expansion.

Target operating model

A resilient target operating model ensures the continuous supply and stability of company processes.

Initially, the focus is on protected transport routes, the integration of local suppliers and storage in low-risk areas to ensure an uninterrupted flow of goods. Inventory and storage strategies are flexibly adapted to the volatile market situation in order to minimise risks.

We also integrate robust contingency plans and combine local structures, outsourcing models and centralised functions in an efficient management model (G&A). We also develop personnel strategies that ensure operational continuity.

Digital tools enable real-time monitoring of processes and improve cross-team communication. In this way, we ensure resilient logistics processes, flexible supply chains and stable operational structures.

Business plan and risk assessment

A business plan and a comprehensive risk assessment are crucial for investments in a geopolitically challenging environment such as Ukraine.

We identify suitable investment locations based on detailed infrastructure and location analyses and develop sound financial decisions under various risk scenarios.

We develop customised insurance solutions and political risk analyses to minimise risks. In addition, we develop exit scenarios in the event of a worsening geopolitical situation and implement security protocols to protect employees, facilities and supply chains in high-risk areas.

Finally, we create a strategic roadmap that defines the optimal timing and sequence for market entry and combines operational capabilities with effective risk management.

Additional services:

ESG services

ESG factors are central to responsible and successful long-term investments in Ukraine. We offer customised ESG advice tailored to the specific challenges of the local market:

• Environmental: We provide support in assessing the environmental impact of reconstruction projects and developing sustainable investment strategies. This includes the use of resource-saving technologies as well as investments in green infrastructure and the utilisation of Ukraine as a growth market for renewable energies.
• Social: We help to identify projects that promote social stability - for example by creating jobs, fair working conditions or strengthening local communities. This not only creates social acceptance, but also lays the foundation for sustainable growth.
• Governance (corporate management): We advise on the establishment of transparent, compliant corporate structures - a decisive factor for trust and stability after the war. This includes effective control systems, risk management and alignment with international governance standards.

We also support the strategic integration of ESG criteria and the fulfilment of regulatory requirements. Our range of services includes

• Customised ESG assessments to identify risks and opportunities in the Ukrainian market.
• Support in complying with the Corporate Sustainability Reporting Directive (CSRD) through ESG reporting frameworks and strategic advice.
• Development of practical ESG due diligence approaches for investments and project planning.
• Concepts for sustainable resource management and CO₂ reduction.
• Support with ESG-compliant documentation for obtaining international funding and partnerships.

By integrating ESG criteria into their decision-making processes, investors can fulfil regulatory requirements and develop sustainable, responsible business models.

Integrity check

Through in-depth background research, we check the credibility and reliability of potential business partners, if necessary in cooperation with our local network company.

Using the open source intelligence method, we systematically analyse freely available information in order to adequately assess the integrity of our partners.

In addition, we carry out a comprehensive due diligence review of interest groups in order to recognise risks in the areas of fraud, corruption and reputational damage at an early stage. In this way, we support compliance with anti-corruption laws and local regulations and strengthen compliance throughout the entire investment process.

Market development roadmap

We support investors in developing customised strategies for market entry and expansion.

Based on an in-depth market analysis, we identify high-potential sectors and targeted investment opportunities.

Our customised strategies cover the following areas:

• Market entry
• Expansion
• Building long-term partnerships

Our approach enables us to systematically recognise and exploit market trends, growth drivers and options for business expansion. In doing so, we take into account the specific capabilities and market position of our customers.

The market development roadmap shows the decisive steps, deploys resources in a targeted manner and lays the foundation for sustainable success.

Utilising opportunities in Ukraine

Contact us now to find out more about the KPMG Ukraine Gateway Initiative and how KPMG can support investors.