E-sports as a driver for growth and performance enhancement

E-sports is one of the fastest-growing markets worldwide and offers attractive opportunities for interaction with millions of digital-savvy fans.

If companies exploit this potential, they can increase their brand awareness in a targeted manner and position themselves as relevant players in a dynamic market in the long term.

• The e-sports market is growing at an annual rate of 11% and is expected to reach a volume of USD 3 billion by 2025.
• The number of people interested in e-sports is estimated to be around 544 million in 2024, 66% of whom are between 16 and 34 years old.
• In addition to sponsorship and advertising, pay-per-view events and in-game purchases are establishing themselves as new sources of revenue.

With targeted partnerships, innovative events and authentic community integration, brands can increase their awareness and take advantage of sustainable growth opportunities in a dynamic digital environment.

Our guide outlines how companies can use e-sports as a strategic tool to boost performance and drive growth, helping to improve their sales performance.

Best practices will be used to show how e-sports can reach target groups and position brands in a targeted manner through innovative event and interaction formats.

KPMG supports companies in the development of e-sports strategies that combine brand and performance goals through in-depth market knowledge and customized approaches.

Download the guide "E-sports as a driver for growth and performance enhancement" now and find out how you can make the most of the potential of e-sports.