E-sports and gaming have long since ceased to be a leisure activity for a small group of computer freaks. 3.3 billion regular gamers worldwide (source: Newzoo Global Games Report 2024) represent not only a socially but also an economically relevant group. According to Statista, 72 per cent of young people in Germany play games every day - for most members of Generation Z, gaming and e-sports are part of everyday life.
These figures illustrate how much potential gaming offers for employer branding. Gaming and e-sports are particularly promising methods for addressing a young, digitally savvy target group. Companies that use these modern approaches for their recruiting measures not only present themselves as a digital and contemporary employer, but can also increase their brand awareness.
Integration of e-sports and gaming into employer branding
Our information brochure "The gaming turnaround in recruiting" deals with the prerequisites that are necessary for the successful integration of gaming and e-sports into employer branding and the advantages that companies can gain from this.
Download our brochure now and find out how e-sports and gaming can help companies with their employer branding.
Tom Lurtz
Partner, Performance & Strategy, Enterprise Performance
KPMG AG Wirtschaftsprüfungsgesellschaft