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E-sports and gaming have long since ceased to be a leisure activity for a small group of computer freaks. 3.3 billion regular gamers worldwide (source: Newzoo Global Games Report 2024) represent not only a socially but also an economically relevant group. According to Statista, 72 per cent of young people in Germany play games every day - for most members of Generation Z, gaming and e-sports are part of everyday life.

These figures illustrate how much potential gaming offers for employer branding. Gaming and e-sports are particularly promising methods for addressing a young, digitally savvy target group. Companies that use these modern approaches for their recruiting measures not only present themselves as a digital and contemporary employer, but can also increase their brand awareness.

Integration of e-sports and gaming into employer branding

Our information brochure "The gaming turnaround in recruiting" deals with the prerequisites that are necessary for the successful integration of gaming and e-sports into employer branding and the advantages that companies can gain from this.

Download our brochure now and find out how e-sports and gaming can help companies with their employer branding.



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The game changer in recruiting

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