KPMG at EuroShop 2026: AI & Data Driving Smart Decisions

Our solutions combine data-based location analyses, market potential assessments and psychographic segmentation to provide companies with targeted support for sales optimisation and expansion. White spot analyses reveal untapped market opportunities and new target groups, while market sizing and network optimisation provide a reliable basis for decisions on investments and location closures. 
 

The integration of Sinus-Milieus enables a targeted approach and differentiated campaign planning. Interactive dashboards ensure transparency and efficient resource allocation – both in the B2C and B2B(2C) sector. This creates measurable added value through better market knowledge, greater relevance and sustainable growth.
 

We will be giving a presentation on this topic on the Blue Stage on 24 February 2026 at 2.40 p.m.

Artificial intelligence is changing the way retailers manage their master data. AI-based agents handle recurring tasks such as the automatic detection and correction of incorrect data, the enrichment of missing information and the harmonisation of data from different sources. 
 

Through continuous learning, these agents improve master data quality in the long term and reduce manual intervention. They recognise patterns, suggest optimisations and help to make processes more efficient. The result: fewer errors, greater reliability and a solid database for all business processes.