Smart Marketing: GenAI Tools & CRM Hacks

“AI-Driven Content Marketing - Mastering Generative AI Tools & CRM Integration Hacks” is a cutting-edge training program designed to equip participants with the latest skills in AI-driven content creation and intelligent CRM integration — boosting both efficiency and impact. This highly practical course features live demonstrations and real-time tool usage, including creating lead magnets and eBooks in minutes, produce professional-grade videos in seconds, and leveraging AI-powered CRM systems to streamline marketing operations and optimize workflows from end to end. 

The training focuses on practical, hands-on methodologies and tools currently used internationally, such as Generative AI for content creation, Designrr, Synthesia, and many more, whilst it will also demonstrate AI-powered CRM platforms, ensuring that participants are not just exposed to innovative topics, but also gain applied knowledge through the use of competitive tools aligned with global best practices. Delivered in a dynamic, engaging, and interactive format, the training ensures that knowledge is not only acquired but retained. The goal is to make learning practical, enjoyable, and memorable.

Following the completion of the training programme, the participants will be able to:

• Analyse the preferences, behaviors, and needs of their target audience.
• Develop detailed buyer personas based on audience insights.
• Map their customers’ consumer journey.
• Evaluate areas for improvement in the business’s branding strategy.
• Design a comprehensive marketing strategy using the 7Ps framework.
• Identify and select AI tools for content marketing
• Apply selected Generative AI tools for content ideation and creation.
• Leverage AI-powered marketing CRMs for their social media scheduling needs.

This programme is designed for:

• Marketing Executives, Managers, and Directors.
• Commercial, Sales, and Business Development Professionals at managerial level.
• Small Business Owners and Entrepreneurs.
• Professionals at managerial level, from any industry, seeking to enhance their marketing knowledge through the use of specific tools, strengthen their commercial strategy, or explore digital growth opportunities.

All participants should be currently employed.

*The number of participants is restricted to 28.
** The maximum number of participants per company is 3. 

1. Introduction (40 min)

• Programme overview
• Emerging technologies and their role in modern marketing
• Participant introductions through interactive play
• Aligning expectations

2. Introduction to emerging technologies (40 min)

• Definitions of Algorithms, Intelligence, & AI through experiential AI games and videos
• The evolution of AI through storytelling
• Applications of AI in Marketing

3. Audience Insights (1 h & 20 min)

• The importance of understanding your audience
• Tools: Buyer Persona & Consumer Journey
• Group Exercises

4. Branding (1 h)

• Definition of Branding
• Understanding Brand Identity through:
  • Branding Challenge Games
  • Brainstorming and through real-world examples and Case Studies

5. Marketing Strategy (2 h)

• The 7Ps Framework
• Case Studies and Practical Exercise 

6.  Digital Marketing Foundations (2 h)

• Digital Marketing “Word Game”
• Comprehensive definition & explanation of:
  • Website Optimisation
  • SEO Strategies
  • Content Marketing
  • Email Marketing
  • Social Media Marketing
  • Paid Ads
• Case Studies & Recommended Tools
• Group exercise - Digital Marketing Audit per company, to assess current strategy & gaps.

7. AI Content tools (1 h)

• Hands-on with Generative AI tools (e.g., Designrr, Beacon, Canva, OptinMonster, Attract.io)
• AI-powered eBook / Lead Magnet creation using Designrr

8. AI Video Tools (1 h & 20 min)

• Overview of AI Video tools (e.g., Synthesia. Pictory, Lumen, DeepBrain AI. Steve.ai, Ela.io, Colossyan, Hour One)
• Hands-on with Synthesia

9. AI Marketing CRM (1 h)

• CRM Efficiency with AI-powered tools
• Hands-on with MamaCRM

10. Recap (1 h)

• Key Takeaways
• Final Q&A
• Preparation for follow-up consultations

Please note that this is a compulsory follow-up consultation session for all participants who need to attend at least 90% to be eligible for the HRDA subsidy. This 4h follow-up workshop session will be held on a mutually agreed date with each participating company, within 4 months following the last day of the training. During this follow-up consultation session the trainer will collaborate closely with the company’s team to review their existing marketing data, tools, and processes. Based on the company’s specific structure and operations, the trainer will diagnose key areas for improvement within the marketing function, identify how the tools and techniques introduced in the training — such as AI powered content creation and CRM integration — can support these improvements, and outline practical ways to elevate internal capabilities.

Our services include:

• Handouts, examples, case studies, exercises, and additional notes if applicable.
• Stationery, such as pads, pens, and files.
• Drinks (coffee, tea, etc.), snacks and a buffet lunch.
• A fully equipped training room with WiFi access.
• Certificate of completion.

If you wish to register for the seminar, please complete the registration form.

Once your registration is submitted, you will receive an email stating how to proceed with your HRDA registration through the Ermis platform.

The programme has been approved by the HRDA. Enterprises participating with their employees who satisfy HRDA’s criteria, are entitled to subsidy. Please note that there are limited seats available, therefore enroll in this seminar as soon as possible.

If you do not receive our confirmation e-mail regarding your registration, your participation cannot be guaranteed.

Cost

€1600 + VAT (19%) for all participants who are non-eligible for the HRDA subsidy. Special discounts may apply.

100% subsidised by HRDA as a “Vital Importance Training” and offered free of charge for all eligible participants.

HRDA Note

All individuals who wish to attend our HRDA approved training courses should not only fill out our registration form, but also complete the registration process through the ERMIS platform. Regardless of whether they are claiming the HRDA subsidy or not, each participant will need to complete their registration through ERMIS as a physical person and then register to our training in order to be able to attend (either as an employee whose company is claiming the subsidy or as an individual who is not claiming the subsidy). Please reach out to the HRDA Ermis officers on 22 390 300 for more details regarding the registration as a physical person.

Contact

For any queries, please contact Antrea Masoura on +357 22 207 460 or at academy@kpmg.com.cy

CPD

This seminar may contribute to Continuing Professional Development requirements. At the end of the seminar participants will be given a certificate of attendance confirming the total number of training hours (16 CPD).

Silia Vassiliou,
Founder and Managing Partner, SILIΛ’Λ2Z

Silia Vassiliou is a passionate MBA professional and award-winning business strategist, recognized as Cyprus Businesswoman of the Year 2013 and nominee in 2012 and 2014. With more than three decades of experience, she has been a pioneer in shaping Cyprus’s digital landscape — spearheading the launch of Sigma Live, the country’s first online news portal, introducing its first Video on Demand (VoD) solution, and co-founding 360 Digital Degrees / BLEND Digital, which quickly rose to international acclaim with over 42 awards. Today, as a certified HRDA trainer, EULEP-certified specialist in AI, VR & Social Innovation, and Neuroscience Coach, Silia continues to empower professionals and organizations to embrace innovation, build resilience, and unlock their full potential.